Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Energy Efficiency, Research, Clean Energy, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
Happy Thanksgiving Eve!
The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Climate Change, Inspiration, Creative, In the News, Electrification
If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.
But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.
Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Marketing Strategy and Best Practices, Audience Segmentation
NEEP, NECEC, NESEA, ACE, VTREV… what do all these abbreviations have in common? They are all the energy-related conferences that KSV sponsored or attended in October. It was Energy Awareness Month, and we celebrated it by making the rounds for conference season.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Marketing Strategy and Best Practices, Audience Segmentation
To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone.
Growth is now accelerating, largely thanks to the success of Tesla’s Model 3. July was the first month on record that EV sales reached 2 percent of market share, doubling the 2017 annual result. But how can the EV market reach scale?
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Electrification, Marketing Strategy and Best Practices, Audience Segmentation
The “Utility of the Future” is a buzzword that has been dominating our industry’s publications and conference circuits for the past few years. Many industry thought leaders have published their ideas, and many of these smart ideas include elements of strategic electrification, distributed resources, non-centralized generation, and non-wire alternatives.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Marketing Strategy and Best Practices, Audience Segmentation
The Intergovernmental Panel on Climate Change (IPCC) recently released a special report on the state of climate change. The findings were less than pleasant, with the report underscoring that "we only have the slimmest of opportunities remaining to avoid unthinkable damage to the climate system that supports life as we know it."
Topics: Utility Communications, Energy Efficiency, Clean Energy, Climate Change, In the News, Electrification
More flexible. More dynamic. More effective.
Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals:
Topics: Customer-Centric Marketing, Innovation, Energy Efficiency, Research, Clean Energy, Creative, Media Strategy and Best Practices, Marketing Strategy and Best Practices
Tesla sold an estimated 14,250 Model 3 sedans in July, a 225% improvement over the electric car’s previous record sales month. That monthly sales figure might have seemed to be a fluke, but Forbes reported that the sedan hit a new sales record in August, reaching 17,800 units.
Topics: Customer-Centric Marketing, Innovation, Research, Clean Energy, Electrification, Marketing Strategy and Best Practices
Topics: Utility Communications, Energy Efficiency, Clean Energy, In the News