---
title: EnergyWire | A blog by KSV (11)
description: EnergyWire is KSV’s  bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (11)
---

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## [Understanding Customers' Digital Experience: Four Tools We Love](https://blogs.ksvc.com/energy-wire/four-ux-tools-we-love)

 Posted by [Lindsay Herod](https://blogs.ksvc.com/energy-wire/author/lindsay-herod) on July 25, 2019 at 12:00 PM

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[![](https://blogs.ksvc.com/hubfs/beverage-blog-blogger-1799342.jpg)](https://blogs.ksvc.com/energy-wire/four-ux-tools-we-love)

We’ve talked previously about how [customer expectations and demands are rapidly changing](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience)—customers expect a modern and easy-to-use experience when they interact with energy providers’ digital products and services. We know that keeping up with evolving customer expectations and technology trends can be difficult and overwhelming. Oftentimes, it’s hard to know where to start.

[Read More](https://blogs.ksvc.com/energy-wire/four-ux-tools-we-love)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/four-ux-tools-we-love#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices)

## [Millennial Homeowners + Energy Costs = EE Solutions](https://blogs.ksvc.com/energy-wire/millennial-homeowner-ee)

 Posted by [Abby Goudey](https://blogs.ksvc.com/energy-wire/author/abby-goudey) on July 19, 2019 at 10:14 AM

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[![](https://blogs.ksvc.com/hubfs/rustic-vegan-qzg3GtdJtAM-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/millennial-homeowner-ee)

This year, millennials will overtake baby boomers as the [largest living adult generation](https://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/) in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and [customer experience](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience) in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies?

[Read More](https://blogs.ksvc.com/energy-wire/millennial-homeowner-ee)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/millennial-homeowner-ee#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation)

## [0-60: Accelerating EV Adoption](https://blogs.ksvc.com/energy-wire/accelerating-ev-adoption-whitepaper)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 11, 2019 at 2:40 PM

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[![](https://blogs.ksvc.com/hubfs/EV_EVAhead_B.jpg)](https://blogs.ksvc.com/energy-wire/accelerating-ev-adoption-whitepaper)

 Here's a prediction you may be interested in hearing: By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. 

[Read More](https://blogs.ksvc.com/energy-wire/accelerating-ev-adoption-whitepaper)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/accelerating-ev-adoption-whitepaper#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices)

## [Let's Not Blame the New York Times for Being Honest About EV Challenges](https://blogs.ksvc.com/energy-wire/ev-challenges-nyt)

 Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on July 3, 2019 at 10:34 AM

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[![](https://blogs.ksvc.com/hubfs/EV_EVAhead_A.jpg)](https://blogs.ksvc.com/energy-wire/ev-challenges-nyt)

A few weeks ago the New York Times published an article titled [*L.A. to Vegas and Back by Electric Car: 8 Hours Driving; 5 More Plugged In*](https://www.nytimes.com/2019/06/22/business/energy-environment/electric-cars-charging.html)[.](https://www.nytimes.com/2019/06/22/business/energy-environment/electric-cars-charging.html) In it, the author details his experiences taking this well-known road trip in an EV while interviewing fellow EV users along the way.

[Read More](https://blogs.ksvc.com/energy-wire/ev-challenges-nyt)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ev-challenges-nyt#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification)

## [The Most Touching Campaign, Ever.](https://blogs.ksvc.com/energy-wire/most-touching-campaign)

 Posted by [Kevin Willard and Heather Baldock](https://blogs.ksvc.com/energy-wire/author/kevin-willard-and-heather-baldock) on June 27, 2019 at 10:45 AM

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[![](https://blogs.ksvc.com/hubfs/Thermal%20Bloom_opt1.png)](https://blogs.ksvc.com/energy-wire/most-touching-campaign)

Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be. 

[Read More](https://blogs.ksvc.com/energy-wire/most-touching-campaign)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/most-touching-campaign#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices)

## [Business as a Force for Good: Our B Corp-Inspired Round Up](https://blogs.ksvc.com/energy-wire/b-corp-roundup)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on June 21, 2019 at 9:30 AM

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[![](https://blogs.ksvc.com/hubfs/IMG_6665.jpeg)](https://blogs.ksvc.com/energy-wire/b-corp-roundup)

Earlier this week, a few KSV staffers were fortunate enough to attend [BLD New England](http://www.bldnewengland.org/agenda.html), a day-long conference that brought together B Corps from all over the New England region to connect, collaborate and inspire one another to expand the practice of using business as a force for good. In the lead up to this year’s event, we were honored to be able to put together BLD New England’s promotional video.

[Read More](https://blogs.ksvc.com/energy-wire/b-corp-roundup)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/b-corp-roundup#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)

## [What Will You Stand For? Part Two](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for-2)

 Posted by [Alexa Beal](https://blogs.ksvc.com/energy-wire/author/alexa-beal) on June 13, 2019 at 8:30 AM

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[![](https://blogs.ksvc.com/hubfs/LTVC1.png)](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for-2)

It’s been two years since President Trump announced plans for the United States to withdraw from the [Paris Agreement](https://blogs.ksvc.com/energy-wire/want/a/clean/future/paris). And while Congress continues to battle it out on how to proceed, utilities across the nation continue to step up and strengthen their commitment to a clean energy future, announcing ambitious goals for carbon reduction. Just last year, [Xcel Energy](https://www.utilitydive.com/news/xcel-commits-to-eliminate-carbon-emissions-by-2050/543601/) became the first to announce plans to go carbon free by 2050. And the climate commitments keep coming.

[Read More](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for-2)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for-2#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value)

## [What Will You Stand For? The Marketing Takeaway from Disney, Gillette and National Grid](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for)

 Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on June 6, 2019 at 4:30 PM

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[![](https://blogs.ksvc.com/hubfs/LTVC%20NG.png)](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for)

Gillette *standing alongside* the [transgender community](https://nylon.com/gillette-trans-shaving-ad). Disney *standing up* to the State of Georgia for its [position on abortion](https://www.nytimes.com/2019/05/30/business/media/disney-georgia-boycott-abortion.html). National Grid *standing behind* our planet, stating clearly, as a utility, its position on global warming.

[Read More](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value)

## [Does Your Company Have Personality?](https://blogs.ksvc.com/energy-wire/social-media-personality)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 30, 2019 at 10:15 AM

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[![](https://blogs.ksvc.com/hubfs/cone-delicious-food-1362534-1.jpg)](https://blogs.ksvc.com/energy-wire/social-media-personality)

If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent [content marketing strategy](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?

[Read More](https://blogs.ksvc.com/energy-wire/social-media-personality)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-personality#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value)

## [The Unofficial Start of Summer Round Up](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 23, 2019 at 3:40 PM

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[![](https://blogs.ksvc.com/hubfs/adorable-child-cute-333529.jpg)](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up)

Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.

[Read More](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up)

 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up#comments-listing)

 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)

[Previous](https://blogs.ksvc.com/energy-wire/page/10) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/page/12)

### [EnergyWire](https://blogs.ksvc.com/energy-wire)

EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.

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### Recent Posts

### Topics

- [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing)
- [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications)
- [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices)
- [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation)
- [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience)
- [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation)
- [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics)
- [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency)
- [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy)
- [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value)
- [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research)
- [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change)
- [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration)
- [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing)
- [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation)
- [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing)
- [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)
- [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative)
- [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news)
- [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology)
- [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices)
- [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture)
- [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices)
- [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews)
- [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)
- [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing)
- [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification)
- [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase)
- [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage)
- [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai)
- [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c)
- [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence)
- [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont)
- [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding)
- [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study)
- [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations)
- [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo)
- [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search)
- [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality)
- [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video)
- [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh)
- [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search)

...

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