Topics: Utility Communications, Social Media Strategy and Best Practices, Content Marketing

According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.

Why? 

Consumers’ purchasing decisions are being driven by their key values. 

Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.  

Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

Drowning would suck. Freezing to death would also suck. But burning alive as the entire planet watches? Now that's hands-down the suckiest way to die. 

Topics: Innovation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Climate and Social Justice

You get to use it once and throw it away.

Topics: Customer-Centric Marketing, Innovation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Climate and Social Justice

In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.

Topics: Utility Communications, Innovation, Clean Energy

Become more than just your "customer's utility." It starts with a story that resonates.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Creative

We’ve talked previously about how customer expectations and demands are rapidly changing—customers expect a modern and easy-to-use experience when they interact with energy providers’ digital products and services. We know that keeping up with evolving customer expectations and technology trends can be difficult and overwhelming. Oftentimes, it’s hard to know where to start.

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Marketing Strategy and Best Practices

This year, millennials will overtake baby boomers as the largest living adult generation in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and customer experience in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies?

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation

Here's a prediction you may be interested in hearing: By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Creative, Electrification, Marketing Strategy and Best Practices

A few weeks ago the New York Times published an article titled L.A. to Vegas and Back by Electric Car: 8 Hours Driving; 5 More Plugged In. In it, the author details his experiences taking this well-known road trip in an EV while interviewing fellow EV users along the way.

Topics: Customer-Centric Marketing, Innovation, Clean Energy, Sustainability Marketing, Electrification