In the spring of this year, solar installations in the US surpassed two million, just three short years after the solar industry completed its millionth installation, a milestone that took 40 years to reach.

Policies spurred by ambitious state renewable energy commitments have helped speed up the adoption of renewables in general, but the growth of solar is also driven by enormous consumer demand. 

At KSV, we have seen this firsthand.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

September always seems like a magical month. There’s the back-to-school, anything-is-possible feeling of unbridled optimism that never fades, even though we have left school behind and entered into the reality of adulthood, routines, and careers. There are chilly mornings that give way to perfectly sunny and warm afternoons, leaving us uncertain about what to wear for the day, but always grateful for the sunshine as the days shorten little by little. There are the leaves that, at least here in the Northeast, transition to their colorful fall palette, a reminder that Mother Nature knows exactly what she’s doing in spite of the many climate change-related factors working so hard against her.

Topics: Innovation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, In the News

Today KSV will strike for our planet alongside other local businesses. Monday, we stand for it with the entire world at the UN Climate Action Summit in NYC. 

Topics: Innovation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, In the News

Topics: Utility Communications, Social Media Strategy and Best Practices, Content Marketing

According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.

Why? 

Consumers’ purchasing decisions are being driven by their key values. 

Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.  

Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

Drowning would suck. Freezing to death would also suck. But burning alive as the entire planet watches? Now that's hands-down the suckiest way to die. 

Topics: Innovation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Climate and Social Justice

You get to use it once and throw it away.

Topics: Customer-Centric Marketing, Innovation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Climate and Social Justice

In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.

Topics: Utility Communications, Innovation, Clean Energy

Become more than just your "customer's utility." It starts with a story that resonates.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Creative

We’ve talked previously about how customer expectations and demands are rapidly changing—customers expect a modern and easy-to-use experience when they interact with energy providers’ digital products and services. We know that keeping up with evolving customer expectations and technology trends can be difficult and overwhelming. Oftentimes, it’s hard to know where to start.

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Marketing Strategy and Best Practices