Does Your Company Have Personality?

Posted by Shaina Kaye on May 30, 2019 at 10:15 AM

If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?

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Topics: Customer Engagement, customer experience, digital transformation, customer centric, energy marketing, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, brand value, EnergyWire

The Unofficial Start of Summer Round Up

Posted by Shaina Kaye on May 23, 2019 at 3:40 PM

Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.

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Topics: future of energy, customer centric, millennials, renewable energy, round up, climate change, utility of the future, energy revolution, inspiration, sustainability, social responsibility, sustainability marketing, EnergyWire, solar

Smart Homes + Voice: How Energy Companies Can Own the Conversation

Posted by Leah Christoffersen on May 16, 2019 at 12:13 PM

We have mentioned a few times that the voice revolution is coming, and today we’d venture a guess to say that it has arrived. For one in five U.S. adults, voice assistants are a regular part of their daily routines, providing solutions, offering advice, and acting as a go-to resource for doing everything from turning off lights to scheduling playdates. Your company needs to embrace voice technology as a customer engagement tool, or risk losing out on countless opportunities to provide key customer touchpoints with your brand.

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Topics: Customer-Centric Marketing, digital transformation, customer centric, utility of the future, voice, EnergyWire, voice assistants, voice technology, voice marketing

Communicating to Customers About Home Batteries: A Lightning Round Blueprint

Posted by Dave Treston on April 11, 2019 at 10:20 AM

You may have heard us mention this once or twice: we know the energy customer. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike. 

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Topics: customer demands, Customer Insight, utilities, future of energy, innovation, customer centric, energy efficiency, KSV research, market research, energy marketing, utility of the future, strategic electrification, 2019, 80x50, resiliency, battery, energy storage, home batteries, consumer research

Google Analytics & Strategy: The PB&J of Impactful Marketing

Posted by Ashley Nicholls and Brent Sitterly on March 14, 2019 at 11:15 AM

Peanut butter & jelly.

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Topics: customer experience, metrics, marketing attribution, data science, marketing solutions, research, energy marketing, utility of the future, 2019, data

Kill Advertising!

Posted by Energy Wire on January 17, 2019 at 9:45 AM

A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, Utility Marketing, future of energy, innovation, personalization, energy marketing, renewable energy, clean energy, Tesla, utility of the future, social media, creativity, inspiration, 2019

Climate Change is Your Fight. Social Media Should Be Your Ally.

Posted by Shaina Kaye on January 10, 2019 at 4:07 PM

In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, future of energy, innovation, millennials, renewable energy, clean energy, climate change, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, 2019

New Year, New Roundup

Posted by Shaina Kaye on January 3, 2019 at 11:37 AM

Welcome back! Hopefully you have returned to work feeling as refreshed and renewed for 2019 as we are at KSV. As Mary mentioned in our last EnergyWire, this year is going to bring a multitude of exciting initiatives to the forefront of our agency. 

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Topics: utilities, future of energy, innovation, personalization, round up, clean energy, climate change, utility of the future, energy revolution, inspiration, new year, 2019

Voice, Visualization, and AI: On MarTech and the Future

Posted by Ashley Nicholls on November 29, 2018 at 12:12 PM

 

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Topics: utilities, data science, future of energy, digital transformation, innovation, connected home, energy efficiency, marketing solutions, personalization, Smart Home, smart products, research, energy marketing, renewable energy, utility of the future, AI, MarTech

3 Ways Social Media Can Save Utilities

Posted by Shaina Kaye on November 15, 2018 at 9:40 AM

If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.  

But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.

Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)

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Topics: utilities, future of energy, customer centric, energy efficiency, marketing solutions, millennials, renewable energy, utility of the future, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram

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