All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert

Posted by Dave Treston on March 6, 2020 at 9:00 AM

We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!

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Topics: Customer Insight, customer motivations, utilities, Utility Marketing, customer centric, B Corporation, Green Mountain Power, industry expert, KSV research, market research, research, grid infrastructure, natural disaster, Tesla, utility of the future, energy revolution, resiliency, energy storage, demand response, home batteries, consumer research, solar, energy trends, BCorp, residential energy storage

EV Customer Research: The Role Utilities Can Play in Advancing EV Adoption

Posted by Shaina Kaye on December 5, 2019 at 9:53 AM

By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. A large contributing factor to that increased demand? Electric vehicle adoption.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, utility of the future, strategic electrification, consumer research, EnergyWire, EV

The Future of Energy Series: Wind Continues to Pick Up Speed

Posted by Shaina Kaye on August 15, 2019 at 3:25 PM

In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.

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Topics: utilities, utility communications, Utility Marketing, innovation, renewable energy, wind energy, offshore wind, clean energy, utility of the future, EnergyWire, wind power

Once Upon a Brand: Going Beyond "Utility"

Posted by The KSV Creative Team on August 1, 2019 at 11:39 AM

Become more than just your "customer's utility." It starts with a story that resonates.

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, utility of the future, creativity, EnergyWire, Creative

0-60: Accelerating EV Adoption

Posted by Shaina Kaye on July 11, 2019 at 2:40 PM
Here's a prediction you may be interested in hearing: By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, out of home, utility of the future, strategic electrification, consumer research, EnergyWire, EV

The Most Touching Campaign, Ever.

Posted by Kevin Willard and Heather Baldock on June 27, 2019 at 10:45 AM

Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be. 

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, energy efficiency, marketing solutions, program participation, energy marketing, out of home, OOH, creativity, inspiration, sustainability, sustainability marketing, EnergyWire, National Grid

Let’s Talk About Content Marketing

Posted by Shaina Kaye on April 25, 2019 at 10:25 AM

Join us in picturing this:

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Topics: utility communications, Utility Marketing, community marketing, customer centric, Energy Wire, energy marketing, social media, social media best practices, content marketing, social media strategy, content marketing strategy, sustainability marketing

The Power of Brand Value

Posted by Energy Wire on February 14, 2019 at 9:40 AM

Stupid happens.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, personalization, energy marketing, 2019, brand value

Disrupt, Innovate, Repeat: A DTECH-Themed Round Up

Posted by Shaina Kaye on February 7, 2019 at 10:30 AM

A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, digital transformation, innovation, personalization, energy marketing, 2019, DistribuTech, DTECH2019

Get Ready for the Voice Revolution

Posted by Ashley Nicholls on January 31, 2019 at 10:30 AM

 

 

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, digital transformation, innovation, personalization, energy marketing, MarTech, 2019, voice

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