EnergyWire

Communities are the very foundation of a society.

Interesting to think about, right?

Communities are the places we live, work and play. The places we shop for groceries. The schools our children go to. And within those communities are micro-communities. Networks of people. People who all share the same favorite lunch spot. Who all use the same dentist. Networks of new moms. Of retirees. And, over the past decade, networks of folks with ever more niche tastes.

Topics: utility, utility communications, Utility Marketing, intent marketing, data science, hyper-targeting, grassroots marketing, community marketing, millennials

A couple of weeks ago we had the chance to present at the AESP Digital Conference on customer engagement. 

It was a great day with some awesome presentations and presenters.

KSV actually had the chance to present during two sessions, one on millennials (you can download our millennial brief here and hear more about millennials when we speak at the BECC conference in October). The second was about targeting large C&I customers with native advertising and we co-presented with our client, Erin Motta from National Grid. 

Topics: utility, utility communications, Utility Marketing, intent marketing, millennials

On a daily basis, consumers are giving you insight into exactly what is going on in their lives. They’re telling you what they need, what they’re interested in, and the information they’re seeking to make a potentially bigger decision or investment down the road. 

But are you listening? And better yet, are you responding?  

Topics: Utility Marketing, intent marketing, marketing

With the conventions halfway over, shall we talk politics?

(Just kidding, that sounds awful. We know you get enough of that on your Facebook newsfeed.)

But in seriousness, this year marks an election that is largely based on the voters of the Rising American Electorate – the new American majority of voting-eligible citizens. They will make up a majority of voters for the first time this year.

Who makes up this R.A.E?

• Millennials
• Unmarried women
• Latinos, African Americans, Asian Americans

Topics: utilities, utility, Utility Marketing, AESP, marketing, millennials

On average, it takes 22 days and 32 touch-points, across various devices/media environments, to drive one conversion.

22 days + 32 touch-points = 1 conversion. 

That’s some unfair math if you ask me.

Topics: Utility Marketing, metrics, roi, marketing attribution, marketing

Meet Eliza. She is a real-life customer who lives in Clifton, NJ. And her story is an important one, because her challenges (and therein, the customer opportunity!) are widely shared across her generation.

Topics: customer POV, utility, utility communications, Utility Marketing, energy efficiency, millennials

“When it comes to personalized information, customers always say they want it. But how long will they actually engage with it? And is it typically the younger customers who are most receptive?”

This was a question (and an important one) that was asked yesterday during an AESP Brown Bag webinar. KSV + Tendril co-hosted the event titled: Leveraging Personalization to Increase Customer Engagement and Satisfaction. (Interested in learning more? Reach out!)

Topics: Customer Engagement, Customer Insight, Utility Marketing, millennials, Smart Home

“Who run the world? Girls.” - The Great Beyonce Knowles

If you were following the New York Energy Week (#NYEW2016), then you likely followed the Women Disrupting Power panel and the female leaders sharing their experiences and advice to further grow and innovate this exciting space. As a woman-owned business, we thank you for your inspiration!

Beyond the incredible women in this industry, there are also incredible women inside the home, holding power and impact beyond measure.

Topics: Customer Engagement, Customer Insight, Utility Marketing, Smart Home

 

WATCH customer video.

 

Personalization is no longer just a customer demand, but an expectation. IBM reports:

• 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.

• 60% spend more with retailers that use behavioral data to create relevant offers.

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utilities, utility, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation

This article was features by Intelligent Utility on May 5, 2016.

Utility customers are getting more and more demanding. And utility executives should be grateful for it.

That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention

Topics: Customer-Centric Marketing, customer demands, Customer Engagement, utility communications, Utility Marketing, energy efficiency, Energy Wire, KSV research, marketing, personalization