EnergyWire

As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.

Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, research, innovation, Utility Marketing, marketing solutions, customer motivations, renewable energy, natural disaster, hurricane, microgrid, infrastructure improvement

A decade ago, wind energy mostly meant giant investments, ugly legal battles and major public opposition. As recently as 3 years ago, we saw proposals in many states—good proposals by respected companies—being tossed out. Lack of public support combined with weak political legs dragged the highly visible CapeWind project through the dirt from its initial approvals in 2005, to 2017, when it was finally shut down and deemed defunct.

Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, research, innovation, Utility Marketing, marketing solutions, customer motivations, wind energy, offshore wind, renewable energy

The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: New York, Washington, D.C., Chicago, and Los Angeles.

Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, Uber, Lyft, research, innovation, Utility Marketing, marketing solutions, customer motivations, customer experience

Communities are the very foundation of a society.

Interesting to think about, right?

Communities are the places we live, work and play. The places we shop for groceries. The schools our children go to. And within those communities are micro-communities. Networks of people. People who all share the same favorite lunch spot. Who all use the same dentist. Networks of new moms. Of retirees. And, over the past decade, networks of folks with ever more niche tastes.

Topics: utility, Utility Marketing, utility communications, millennials, intent marketing, grassroots marketing, community marketing, data science, hyper-targeting

A couple of weeks ago we had the chance to present at the AESP Digital Conference on customer engagement. 

It was a great day with some awesome presentations and presenters.

KSV actually had the chance to present during two sessions, one on millennials (you can download our millennial brief here and hear more about millennials when we speak at the BECC conference in October). The second was about targeting large C&I customers with native advertising and we co-presented with our client, Erin Motta from National Grid. 

Topics: utility, Utility Marketing, utility communications, millennials, intent marketing

On a daily basis, consumers are giving you insight into exactly what is going on in their lives. They’re telling you what they need, what they’re interested in, and the information they’re seeking to make a potentially bigger decision or investment down the road. 

But are you listening? And better yet, are you responding?  

Topics: intent marketing, Utility Marketing, marketing

With the conventions halfway over, shall we talk politics?

(Just kidding, that sounds awful. We know you get enough of that on your Facebook newsfeed.)

But in seriousness, this year marks an election that is largely based on the voters of the Rising American Electorate – the new American majority of voting-eligible citizens. They will make up a majority of voters for the first time this year.

Who makes up this R.A.E?

• Millennials
• Unmarried women
• Latinos, African Americans, Asian Americans

Topics: marketing, millennials, AESP, utility, utilities, Utility Marketing

On average, it takes 22 days and 32 touch-points, across various devices/media environments, to drive one conversion.

22 days + 32 touch-points = 1 conversion. 

That’s some unfair math if you ask me.

Topics: Utility Marketing, roi, marketing attribution, metrics, marketing

Meet Eliza. She is a real-life customer who lives in Clifton, NJ. And her story is an important one, because her challenges (and therein, the customer opportunity!) are widely shared across her generation.

Topics: energy efficiency, customer POV, millennials, Utility Marketing, utility communications, utility

“When it comes to personalized information, customers always say they want it. But how long will they actually engage with it? And is it typically the younger customers who are most receptive?”

This was a question (and an important one) that was asked yesterday during an AESP Brown Bag webinar. KSV + Tendril co-hosted the event titled: Leveraging Personalization to Increase Customer Engagement and Satisfaction. (Interested in learning more? Reach out!)

Topics: millennials, Customer Engagement, Customer Insight, Utility Marketing, Smart Home