EV Customer Research: The Role Utilities Can Play in Advancing EV Adoption

Posted by Shaina Kaye on December 5, 2019 at 9:53 AM

By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. A large contributing factor to that increased demand? Electric vehicle adoption.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, utility of the future, strategic electrification, consumer research, EnergyWire, EV

The Solar Customer Experience Consumers Want

Posted by Dave Treston on October 10, 2019 at 10:00 AM

In the spring of this year, solar installations in the US surpassed two million, just three short years after the solar industry completed its millionth installation, a milestone that took 40 years to reach.

Policies spurred by ambitious state renewable energy commitments have helped speed up the adoption of renewables in general, but the growth of solar is also driven by enormous consumer demand. 

At KSV, we have seen this firsthand.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Four Best Practices for Quality Thought Leadership

Posted by Shaina Kaye on September 13, 2019 at 3:02 PM
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Topics: utility communications, content marketing, social media strategy, content marketing strategy, thought leadership, LinkedIn

3 Lessons Utilities and Solar Providers Can Learn from Their Local Farmers Market

Posted by Dave Treston on September 5, 2019 at 9:47 AM

According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.

Why? 

Consumers’ purchasing decisions are being driven by their key values. 

Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.  

Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

The Future of Energy Series: Wind Continues to Pick Up Speed

Posted by Shaina Kaye on August 15, 2019 at 3:25 PM

In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.

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Topics: utilities, utility communications, Utility Marketing, innovation, renewable energy, wind energy, offshore wind, clean energy, utility of the future, EnergyWire, wind power

Once Upon a Brand: Going Beyond "Utility"

Posted by The KSV Creative Team on August 1, 2019 at 11:39 AM

Become more than just your "customer's utility." It starts with a story that resonates.

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, utility of the future, creativity, EnergyWire, Creative

Understanding Customers' Digital Experience: Four Tools We Love

Posted by Lindsay Herod on July 25, 2019 at 12:00 PM

We’ve talked previously about how customer expectations and demands are rapidly changing—customers expect a modern and easy-to-use experience when they interact with energy providers’ digital products and services. We know that keeping up with evolving customer expectations and technology trends can be difficult and overwhelming. Oftentimes, it’s hard to know where to start.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, customer motivations, utilities, utility communications, customer centric, marketing solutions, EnergyWire, UX

Millennial Homeowners + Energy Costs = EE Solutions

Posted by Abby Goudey on July 19, 2019 at 10:14 AM

This year, millennials will overtake baby boomers as the largest living adult generation in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and customer experience in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies?

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, innovation, customer centric, energy efficiency, marketing solutions, millennials, clean energy, utility of the future, social media, social media best practices, voice, EnergyWire, voice assistants, voice technology

0-60: Accelerating EV Adoption

Posted by Shaina Kaye on July 11, 2019 at 2:40 PM
Here's a prediction you may be interested in hearing: By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, out of home, utility of the future, strategic electrification, consumer research, EnergyWire, EV

The Most Touching Campaign, Ever.

Posted by Kevin Willard and Heather Baldock on June 27, 2019 at 10:45 AM

Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be. 

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, energy efficiency, marketing solutions, program participation, energy marketing, out of home, OOH, creativity, inspiration, sustainability, sustainability marketing, EnergyWire, National Grid

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