Take it from Bill Gates: Content is (Still) King

Posted by Shaina Kaye on September 3, 2020 at 10:00 AM

24 years ago, before the evolution and mass adoption of social media, when blogs were still a novelty and websites were still in relatively primitive states, Bill Gates penned an essay titled “Content is King.” 

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Topics: Utility Communications, Social Media Strategy and Best Practices, Content Marketing, B2B marketing, Marketing Strategy and Best Practices

Industry Expert Interview Series: Matt Daigle, CEO and Founder of Rise

Posted by Shaina Kaye on June 25, 2020 at 3:38 PM

We’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well (and selfishly, gives us the opportunity to talk to some truly incredible people). These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.

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Topics: Customer-Centric Marketing, B Corporation, Climate Change, Social Media Strategy and Best Practices, Audience Segmentation

Using Social Media to Foster Real Change

Posted by Shaina Kaye on June 12, 2020 at 1:12 PM

Back in January, we kicked off the year with the first installment of our 2020 Social Media Trends Series, diving into TikTok and Video. By April of this year, a lot had changed, and in the second installment of the series, we discussed two trends ("tribes" and the use of stories) to help make the most of social media in the age of the coronavirus.

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Topics: B Corporation, Social Media Strategy and Best Practices, Climate and Social Justice

Making the Most of Social Media in the Age of the Coronavirus

Posted by Shaina Kaye on April 3, 2020 at 12:57 PM

Back in January, we dove deep into two of the biggest social media trends of 2020: TikTok and the continued rise in popularity of video content. Although it was only two months ago, it feels like a completely different era.

A lot has happened in the past two months, and for many businesses, the focus has shifted significantly toward aiding and supporting community members in the uncertain time and future of the coronavirus.

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Topics: Customer-Centric Marketing, Innovation, Social Media Strategy and Best Practices, Content Marketing, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices

Social Media is Dead.

Posted by Shaina Kaye on January 23, 2020 at 11:58 AM

Not cold, stiff, done dead. Just the way it used to be, dead. It’s no longer this singular platform we seek out to connect with old friends from high school. It’s the way of life. And it has changed every aspect of how we take in the world around us—from how we consume news, to how we market our products or services. If you're ashamed to admit that, based on weekly notifications from your iPhone (thanks, Apple), you’ve spent upwards of 3-4 hours per day on your smartphone, know that you’re probably not alone.

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Topics: Social Media Strategy and Best Practices, Content Marketing, B2B marketing

Let Lizzo Guide Your Brand’s Vision for a Successful New Decade

Posted by Tucker Wright on January 10, 2020 at 9:50 AM

Exiting one decade and entering a new era often coincides with reflection and forecasting. 

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Topics: Innovation, Social Media Strategy and Best Practices, Branding and Brand Value, In the News

Four Best Practices for Quality Thought Leadership

Posted by Shaina Kaye on September 13, 2019 at 3:02 PM
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Topics: Utility Communications, Social Media Strategy and Best Practices, Content Marketing

Millennial Homeowners + Energy Costs = EE Solutions

Posted by Abby Goudey on July 19, 2019 at 10:14 AM

This year, millennials will overtake baby boomers as the largest living adult generation in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and customer experience in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies?

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation

Does Your Company Have Personality?

Posted by Shaina Kaye on May 30, 2019 at 10:15 AM

If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?

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Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Branding and Brand Value

Let’s Talk About Content Marketing

Posted by Shaina Kaye on April 25, 2019 at 10:25 AM

Join us in picturing this:

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Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Marketing Strategy and Best Practices