Reaching Your Customers in the Do-It-For-Me Era

Posted by Shaina Kaye on February 13, 2020 at 9:49 AM

Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.

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Topics: Customer-Centric Marketing, Content Marketing, B2B marketing, Media Strategy and Best Practices, Smart Technology

3 Things to Learn from Our Favorite Influencers of 2019

Posted by Shaina Kaye on November 21, 2019 at 11:01 AM

November feels like the optimal time for reflection. In theory, the biggest projects of the year are winding down, and a new year looms ahead. In reality, you are probably just as busy as you were in January—perhaps even more so—and will spend the weeks between now and the end of the year at a frenetic pace trying to find some semblance of balance between finishing out 2019 and planning for 2020, leaving little time for true reflection.

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Topics: Customer-Centric Marketing, Innovation, Content Marketing, Smart Technology, Marketing Strategy and Best Practices

Millennial Homeowners + Energy Costs = EE Solutions

Posted by Abby Goudey on July 19, 2019 at 10:14 AM

This year, millennials will overtake baby boomers as the largest living adult generation in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and customer experience in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies?

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation

Smart Homes + Voice: How Energy Companies Can Own the Conversation

Posted by Leah Christoffersen on May 16, 2019 at 12:13 PM

We have mentioned a few times that the voice revolution is coming, and today we’d venture a guess to say that it has arrived. For one in five U.S. adults, voice assistants are a regular part of their daily routines, providing solutions, offering advice, and acting as a go-to resource for doing everything from turning off lights to scheduling playdates. Your company needs to embrace voice technology as a customer engagement tool, or risk losing out on countless opportunities to provide key customer touchpoints with your brand.

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Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Smart Technology

Get Ready for the Voice Revolution

Posted by Ashley Nicholls on January 31, 2019 at 10:30 AM

 

 

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Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Innovation, Clean Energy, Smart Technology

Closing Out 2018 and Planning for 2019, with Optimism

Posted by Mary Stewart on December 20, 2018 at 12:00 PM

This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Media Strategy and Best Practices, Electrification, Smart Technology

Voice, Visualization, and AI: On MarTech and the Future

Posted by Ashley Nicholls on November 29, 2018 at 12:12 PM

 

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Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Energy Efficiency, Research, Clean Energy, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices

Make Realtors Your New Best Friend

Posted by Harrison Grubbs on August 9, 2018 at 11:00 AM

Curious about the intersection of real estate and energy efficiency? So were we. We wanted to know, how much is energy efficiency worth to buyers? And do people put it on the “must have” side of the list when looking at real estate options?

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Smart Technology

Personalization: Customers Say They Want It, But Will They Really Engage?

Posted by Ashley Nicholls on June 23, 2016 at 3:30 PM

“When it comes to personalized information, customers always say they want it. But how long will they actually engage with it? And is it typically the younger customers who are most receptive?”

This was a question (and an important one) that was asked yesterday during an AESP Brown Bag webinar. KSV + Tendril co-hosted the event titled: Leveraging Personalization to Increase Customer Engagement and Satisfaction. (Interested in learning more? Reach out!)

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Topics: Customer-Centric Marketing, Utility Communications, Smart Technology, Audience Segmentation

Mom’s Power and Impact On Smart Products, Energy Efficiency and The Home.

Posted by Energy Wire on June 17, 2016 at 4:21 AM

“Who run the world? Girls.” - The Great Beyonce Knowles

If you were following the New York Energy Week (#NYEW2016), then you likely followed the Women Disrupting Power panel and the female leaders sharing their experiences and advice to further grow and innovate this exciting space. As a woman-owned business, we thank you for your inspiration!

Beyond the incredible women in this industry, there are also incredible women inside the home, holding power and impact beyond measure.

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Topics: Customer-Centric Marketing, Utility Communications, Smart Technology