The Most Touching Campaign, Ever.

Posted by Kevin Willard and Heather Baldock on June 27, 2019 at 10:45 AM

Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be. 

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, energy efficiency, marketing solutions, program participation, energy marketing, out of home, OOH, creativity, inspiration, sustainability, sustainability marketing, EnergyWire, National Grid

What Will You Stand For? Part Two

Posted by Alexa Beal on June 13, 2019 at 8:30 AM

It’s been two years since President Trump announced plans for the United States to withdraw from the Paris Agreement. And while Congress continues to battle it out on how to proceed, utilities across the nation continue to step up and strengthen their commitment to a clean energy future, announcing ambitious goals for carbon reduction. Just last year, Xcel Energy became the first to announce plans to go carbon free by 2050. And the climate commitments keep coming.

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Topics: Customer Engagement, customer experience, customer centric, climate change, inspiration, brand value, EnergyWire, Gillette, Disney, National Grid

What Will You Stand For? The Marketing Takeaway from Disney, Gillette and National Grid

Posted by Energy Wire on June 6, 2019 at 4:30 PM

Gillette standing alongside the transgender community. Disney standing up to the State of Georgia for its position on abortion. National Grid standing behind our planet, stating clearly, as a utility, its position on global warming.

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Topics: Customer Engagement, customer experience, customer centric, climate change, inspiration, brand value, EnergyWire, Gillette, Disney, National Grid

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