New Research Highlights: How COVID-19 Has Shifted Perceptions on Home Energy Use and Behaviors

Posted by Dave Treston on May 14, 2020 at 10:00 AM

There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use.

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Topics: customer motivations, future of energy, customer centric, market research, research, utility of the future, energy revolution, energy storage, sustainability, consumer research, sustainability marketing, solar, environment, coronavirus

5 Ways Clean Energy Will Help Define the New Normal

Posted by Shaina Kaye on May 8, 2020 at 11:39 AM

As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits. 

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Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, renewable energy, climate change, utility of the future, energy revolution, inspiration, brand value, energy storage, sustainability, social responsibility, sustainability marketing, solar, Creative, wind power, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus

All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert

Posted by Dave Treston on March 6, 2020 at 9:00 AM

We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!

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Topics: Customer Insight, customer motivations, utilities, Utility Marketing, customer centric, B Corporation, Green Mountain Power, industry expert, KSV research, market research, research, grid infrastructure, natural disaster, Tesla, utility of the future, energy revolution, resiliency, energy storage, demand response, home batteries, consumer research, solar, energy trends, BCorp, residential energy storage

Running on a Full Battery

Posted by Shaina Kaye on February 20, 2020 at 9:00 AM

It’s been a busy start to the year over in KSV-land.

Channeling our innermost Lizzo, our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year.

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Topics: AESP, KSV research, market research, research, energy marketing, renewable energy, grid infrastructure, infrastructure improvement, energy storage, home batteries, consumer research, B2B marketing

Home Batteries: An Opportunity for Resilience

Posted by Dave Treston on November 14, 2019 at 12:54 PM

In the northeastern United States, Halloween 2019 was spooky for all the wrong reasons as major rain and windstorms caused severe flooding and knocked out power for hundreds of thousands of residents.

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Topics: future of energy, market research, microgrid, resiliency, battery, energy storage, home batteries, consumer research

Communicating to Customers About Home Batteries: A Lightning Round Blueprint

Posted by Dave Treston on April 11, 2019 at 10:20 AM

You may have heard us mention this once or twice: we know the energy customer. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike. 

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Topics: customer demands, Customer Insight, utilities, future of energy, innovation, customer centric, energy efficiency, KSV research, market research, energy marketing, utility of the future, strategic electrification, 2019, 80x50, resiliency, battery, energy storage, home batteries, consumer research

Hero or Villain - Your Choice

Posted by Energy Wire on March 7, 2019 at 1:30 PM

Zappos, Starbucks and Ben & Jerry’s are three successful, highly profitable brands that have blended making products with doing good. In fact, they have blended them so thoroughly in their corporate culture that when customers purchase one of their products, they feel better about themselves. When you step back and think about that, you realize you are seeing excellence in marketing.

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Topics: customer experience, future of energy, energy efficiency, energy marketing, microgrid, climate change, 2019, brand value, 80x50, battery, energy storage, sustainability, corporate responsibility, philanthropy, social responsibility

Bill Nye Talks Science. We Talk Energy Storage.

Posted by Energy Wire on February 28, 2019 at 10:15 AM

Here at KSV, we are fluent in energy. We speak it, our clients speak it; we are energy nerds. So, what happens when we need to talk energy to non-nerds?

Well, that’s exactly what we’ve been doing for over 40 years. We embed ourselves in the energy industry and conduct in-depth consumer research. It’s the combination of these two disciplines that makes us able to effectively convey complex energy technologies and strategies to typical customers.

Over the past year, we have written articles on electric vehicles (EVs), wind energy, and beneficial electrification as emerging technologies worth communicating to your customers. Today, we are covering a new topic: energy storage. 

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Topics: customer experience, utilities, future of energy, energy efficiency, energy marketing, microgrid, grid infrastructure, climate change, 2019, 80x50, resiliency, battery, energy storage

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