Hero or Villain - Your Choice

Posted by Energy Wire on March 7, 2019 at 1:30 PM

Zappos, Starbucks and Ben & Jerry’s are three successful, highly profitable brands that have blended making products with doing good. In fact, they have blended them so thoroughly in their corporate culture that when customers purchase one of their products, they feel better about themselves. When you step back and think about that, you realize you are seeing excellence in marketing.

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Topics: customer experience, future of energy, energy efficiency, energy marketing, microgrid, climate change, 2019, brand value, 80x50, battery, energy storage, sustainability, corporate responsibility, philanthropy, social responsibility

Bill Nye Talks Science. We Talk Energy Storage.

Posted by Harrison Grubbs on February 28, 2019 at 10:15 AM

Here at KSV, we are fluent in energy. We speak it, our clients speak it; we are energy nerds. So, what happens when we need to talk energy to non-nerds?

Well, that’s exactly what we’ve been doing for over 40 years. We embed ourselves in the energy industry and conduct in-depth consumer research. It’s the combination of these two disciplines that makes us able to effectively convey complex energy technologies and strategies to typical customers.

Over the past year, we have written articles on electric vehicles (EVs), wind energy, and beneficial electrification as emerging technologies worth communicating to your customers. Today, we are covering a new topic: energy storage. 

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Topics: customer experience, utilities, future of energy, energy efficiency, energy marketing, microgrid, grid infrastructure, climate change, 2019, 80x50, resiliency, battery, energy storage

Climate Change is Your Fight. Social Media Should Be Your Ally.

Posted by Shaina Kaye on January 10, 2019 at 4:07 PM

In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, future of energy, innovation, millennials, renewable energy, clean energy, climate change, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, 2019

New Year, New Roundup

Posted by Shaina Kaye on January 3, 2019 at 11:37 AM

Welcome back! Hopefully you have returned to work feeling as refreshed and renewed for 2019 as we are at KSV. As Mary mentioned in our last EnergyWire, this year is going to bring a multitude of exciting initiatives to the forefront of our agency. 

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Topics: utilities, future of energy, innovation, personalization, round up, clean energy, climate change, utility of the future, energy revolution, inspiration, new year, 2019

Thanksgiving Eve Roundup

Posted by Shaina Kaye on November 21, 2018 at 12:12 PM

Happy Thanksgiving Eve!

The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list.

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Topics: customer motivations, utilities, future of energy, innovation, energy efficiency, renewable energy, round up, electric vehicles, clean energy, climate change, creativity, inspiration

October Roundup

Posted by Shaina Kaye on October 18, 2018 at 9:45 AM

The Intergovernmental Panel on Climate Change (IPCC) recently released a special report on the state of climate change. The findings were less than pleasant, with the report underscoring that "we only have the slimmest of opportunities remaining to avoid unthinkable damage to the climate system that supports life as we know it."

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Topics: utilities, utility communications, future of energy, ACEEE, energy efficiency, renewable energy, microgrid, grid infrastructure, infrastructure improvement, round up, electric vehicles, clean energy, ipcc, climate change

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