EnergyWire

We talk often about brand awareness. No matter the industry, the product or solution being offered, it’s a simple, omnipresent idea: people cannot buy your products, support your brand or change their behaviors if they are unaware. 

Topics: Customer-Centric Marketing, Customer Engagement, hyper-targeting, future of energy, innovation, customer centric, marketing, marketing solutions, clean energy, sustainability marketing, B2B marketing, authenticity, brand building, coronavirus

As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits. 

Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, renewable energy, climate change, utility of the future, energy revolution, inspiration, brand value, energy storage, sustainability, social responsibility, sustainability marketing, solar, Creative, wind power, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus

This month we’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well and selfishly, gives us the opportunity to talk to some truly incredible people. These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.

Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, inspiration, brand value, social responsibility, Creative, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus

Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life.

Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, inspiration, brand value, social responsibility, Creative, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus