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Hero or Villain - Your Choice

Posted by Energy Wire on March 7, 2019 at 1:30 PM

Zappos, Starbucks and Ben & Jerry’s are three successful, highly profitable brands that have blended making products with doing good. In fact, they have blended them so thoroughly in their corporate culture that when customers purchase one of their products, they feel better about themselves. When you step back and think about that, you realize you are seeing excellence in marketing.

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Topics: customer experience, future of energy, energy efficiency, energy marketing, microgrid, climate change, 2019, brand value, 80x50, battery, energy storage, sustainability, corporate responsibility, philanthropy, social responsibility

The Power of Brand Value

Posted by Energy Wire on February 14, 2019 at 9:40 AM

Stupid happens.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, personalization, energy marketing, 2019, brand value

Kill Advertising!

Posted by Energy Wire on January 17, 2019 at 9:45 AM

A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, Utility Marketing, future of energy, innovation, personalization, energy marketing, renewable energy, clean energy, Tesla, utility of the future, social media, creativity, inspiration, 2019

Mom’s Power and Impact On Smart Products, Energy Efficiency and The Home.

Posted by Energy Wire on June 17, 2016 at 4:21 AM

“Who run the world? Girls.” - The Great Beyonce Knowles

If you were following the New York Energy Week (#NYEW2016), then you likely followed the Women Disrupting Power panel and the female leaders sharing their experiences and advice to further grow and innovate this exciting space. As a woman-owned business, we thank you for your inspiration!

Beyond the incredible women in this industry, there are also incredible women inside the home, holding power and impact beyond measure.

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Topics: Customer Engagement, Customer Insight, Utility Marketing, Smart Home

You Say 'Energy Efficiency,' Your Customer Says 'Home Improvement.'

Posted by Energy Wire on July 9, 2015 at 2:42 PM

As marketers, we’re constantly challenging ourselves to think differently (and more humanly) about energy efficiency – to remove ourselves from the daily grind of heating and cooling programs, product rebates and financing offers. How can we approach participation from a truly customer-centric perspective?

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, energy efficiency, Home Improvement

Energy Efficiency vs. Your Customer's 'To Do' List

Posted by Energy Wire on June 25, 2015 at 3:19 PM

New market research tells us one thing loud and clear: It’s not that customers don’t care about energy efficiency. It’s that energy efficiency isn’t even on their radar. (So when it comes to the ever growing to do list… these upgrades don’t make the cut.)

We recently surveyed 1,345 homeowners across the country to better understand the customer relationship (or lack thereof) with energy efficiency. And get this...

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, energy efficiency, Home Improvement, KSV research

Energy Efficiency vs. JetBlue

Posted by Energy Wire on June 18, 2015 at 4:03 PM

KSV research shows that Americans view energy efficiency positively. In fact: 86% of homeowners believe the world will be better off because of energy efficiency. 82% believe energy efficiency can help America’s energy independence. 72% believe energy efficiency can reduce emissions and delay climate change.

On top of that, 75% of homeowners expect big impact from energy efficient products and services in as little as five years. (FIVE years!) YET.... 

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, energy efficiency, Energy Wire, Home Improvement, JetBlue, KSV research, market research

Energy Efficiency and the Forgotten Customer?

Posted by Energy Wire on June 4, 2015 at 12:19 PM

In KSV’s newest national survey, 78% of Hispanic homeowners are interested in making their homes use less energy. (That is 10% higher than the interest level of African Americans, and almost 20% higher than that of Caucasians.)*

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, energy efficiency, Energy Wire, KSV research

Energy Efficiency vs. The FitBit

Posted by Energy Wire on May 28, 2015 at 2:29 PM

85% of homeowners want visual information, an in-depth dashboard of their energy consumption. 52% state that they would change their behavior from the ability to better understand and visualize the way they are powering their homes.

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Topics: Customer-Centric Marketing, Customer Insight, utility communications, Utility Marketing, energy efficiency

‘Energy Efficiency’ versus ‘Home Improvement’

Posted by Energy Wire on May 20, 2015 at 11:21 AM

“We need to stop interrupting what people are interested in... be what people are interested in.” – Craig Davis

Have you ever looked up the definition for “energy efficiency”? Well if you do, you’ll find no definition on Dictionary.com...

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Topics: Customer-Centric Marketing, utility communications, Utility Marketing, energy efficiency, Home Improvement

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