A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.
Topics: future of energy, innovation, inspiration, 2019, clean energy, social media, utility of the future, renewable energy, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, creativity, Tesla, energy marketing, Utility Marketing, personalization
“Who run the world? Girls.” - The Great Beyonce Knowles
If you were following the New York Energy Week (#NYEW2016), then you likely followed the Women Disrupting Power panel and the female leaders sharing their experiences and advice to further grow and innovate this exciting space. As a woman-owned business, we thank you for your inspiration!
Beyond the incredible women in this industry, there are also incredible women inside the home, holding power and impact beyond measure.
As marketers, we’re constantly challenging ourselves to think differently (and more humanly) about energy efficiency – to remove ourselves from the daily grind of heating and cooling programs, product rebates and financing offers. How can we approach participation from a truly customer-centric perspective?
New market research tells us one thing loud and clear: It’s not that customers don’t care about energy efficiency. It’s that energy efficiency isn’t even on their radar. (So when it comes to the ever growing to do list… these upgrades don’t make the cut.)
We recently surveyed 1,345 homeowners across the country to better understand the customer relationship (or lack thereof) with energy efficiency. And get this...
KSV research shows that Americans view energy efficiency positively. In fact: 86% of homeowners believe the world will be better off because of energy efficiency. 82% believe energy efficiency can help America’s energy independence. 72% believe energy efficiency can reduce emissions and delay climate change.
On top of that, 75% of homeowners expect big impact from energy efficient products and services in as little as five years. (FIVE years!) YET....
Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, Home Improvement, JetBlue, KSV research, market research, utility communications, Utility Marketing
In KSV’s newest national survey, 78% of Hispanic homeowners are interested in making their homes use less energy. (That is 10% higher than the interest level of African Americans, and almost 20% higher than that of Caucasians.)*
85% of homeowners want visual information, an in-depth dashboard of their energy consumption. 52% state that they would change their behavior from the ability to better understand and visualize the way they are powering their homes.
“We need to stop interrupting what people are interested in... be what people are interested in.” – Craig Davis
Have you ever looked up the definition for “energy efficiency”? Well if you do, you’ll find no definition on Dictionary.com...
Control: Consumers are demanding more control over their homes than ever before. They want lighting that's flexible enough to be tailored to their individual needs and moods, and offers more functionality than on/off.
Home Intelligence: Consumers adopting connected technology need to know that it will all work together – whether it’s their lighting, thermostat, music, TV, or security system. They want to be able to manage these aspects of their home efficiently.
Last week at the ACEEE Market Transformation conference, the conversation around the changing utility landscape continued. We heard a representative from the Department of Energy state, “If utilities don’t change, and get out of the paradigm of the past, their business will change for them.”