Energy Wire

Recent Posts

Mom’s Power and Impact On Smart Products, Energy Efficiency and The Home.

Posted by Energy Wire on June 17, 2016 at 4:21 AM

“Who run the world? Girls.” - The Great Beyonce Knowles

If you were following the New York Energy Week (#NYEW2016), then you likely followed the Women Disrupting Power panel and the female leaders sharing their experiences and advice to further grow and innovate this exciting space. As a woman-owned business, we thank you for your inspiration!

Beyond the incredible women in this industry, there are also incredible women inside the home, holding power and impact beyond measure.

Read More

Topics: Customer Engagement, Customer Insight, Utility Marketing, Smart Home

You Say 'Energy Efficiency,' Your Customer Says 'Home Improvement.'

Posted by Energy Wire on July 9, 2015 at 2:42 PM

As marketers, we’re constantly challenging ourselves to think differently (and more humanly) about energy efficiency – to remove ourselves from the daily grind of heating and cooling programs, product rebates and financing offers. How can we approach participation from a truly customer-centric perspective?

Read More

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, energy efficiency, Home Improvement

Energy Efficiency vs. Your Customer's 'To Do' List

Posted by Energy Wire on June 25, 2015 at 3:19 PM

New market research tells us one thing loud and clear: It’s not that customers don’t care about energy efficiency. It’s that energy efficiency isn’t even on their radar. (So when it comes to the ever growing to do list… these upgrades don’t make the cut.)

We recently surveyed 1,345 homeowners across the country to better understand the customer relationship (or lack thereof) with energy efficiency. And get this...

Read More

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, energy efficiency, Home Improvement, KSV research

Energy Efficiency vs. JetBlue

Posted by Energy Wire on June 18, 2015 at 4:03 PM

KSV research shows that Americans view energy efficiency positively. In fact: 86% of homeowners believe the world will be better off because of energy efficiency. 82% believe energy efficiency can help America’s energy independence. 72% believe energy efficiency can reduce emissions and delay climate change.

On top of that, 75% of homeowners expect big impact from energy efficient products and services in as little as five years. (FIVE years!) YET.... 

Read More

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, energy efficiency, Energy Wire, Home Improvement, JetBlue, KSV research, market research

Energy Efficiency and the Forgotten Customer?

Posted by Energy Wire on June 4, 2015 at 12:19 PM

In KSV’s newest national survey, 78% of Hispanic homeowners are interested in making their homes use less energy. (That is 10% higher than the interest level of African Americans, and almost 20% higher than that of Caucasians.)*

Read More

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, energy efficiency, Energy Wire, KSV research

Energy Efficiency vs. The FitBit

Posted by Energy Wire on May 28, 2015 at 2:29 PM

85% of homeowners want visual information, an in-depth dashboard of their energy consumption. 52% state that they would change their behavior from the ability to better understand and visualize the way they are powering their homes.

Read More

Topics: Customer-Centric Marketing, Customer Insight, utility communications, Utility Marketing, energy efficiency

‘Energy Efficiency’ versus ‘Home Improvement’

Posted by Energy Wire on May 20, 2015 at 11:21 AM

“We need to stop interrupting what people are interested in... be what people are interested in.” – Craig Davis

Have you ever looked up the definition for “energy efficiency”? Well if you do, you’ll find no definition on Dictionary.com...

Read More

Topics: Customer-Centric Marketing, utility communications, Utility Marketing, energy efficiency, Home Improvement

Lighting: The Customer Disconnect

Posted by Energy Wire on May 14, 2015 at 3:05 PM

Control: Consumers are demanding more control over their homes than ever before. They want lighting that's flexible enough to be tailored to their individual needs and moods, and offers more functionality than on/off.

Home Intelligence: Consumers adopting connected technology need to know that it will all work together – whether it’s their lighting, thermostat, music, TV, or security system. They want to be able to manage these aspects of their home efficiently.

Read More

Topics: Uncategorized

Utilities want to be customer-centric, but what's centric to your customer?

Posted by Energy Wire on April 30, 2015 at 4:46 PM

Last week at the ACEEE Market Transformation conference, the conversation around the changing utility landscape continued. We heard a representative from the Department of Energy state, “If utilities don’t change, and get out of the paradigm of the past, their business will change for them.”

Read More

Topics: Uncategorized

The Connected Customer: Future of Energy Efficiency?

Posted by Energy Wire on April 9, 2015 at 3:27 PM

Connecting with the Ever-Connected Customer. Why is this so important?

Because we’re not just talking about the Beats-headphones and Fitbit-wearing, mobile device-centered millennial anymore… According to Accenture, more than two-thirds of consumers plan to buy connected technology for their homes by 2019. (Smart thermostats alone are expected to have a 43% adoption rate in the next five years.*)

Read More

Topics: utility communications, connected home, energy efficiency, Intelligent Efficiency, Smart Home

Subscribe to EnergyWire

Recent Posts