Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Inspiration, Sustainability Marketing, Creative, Media Strategy and Best Practices, Marketing Strategy and Best Practices
Earlier this week, a few KSV staffers were fortunate enough to attend BLD New England, a day-long conference that brought together B Corps from all over the New England region to connect, collaborate and inspire one another to expand the practice of using business as a force for good. In the lead up to this year’s event, we were honored to be able to put together BLD New England’s promotional video.
Topics: Customer-Centric Marketing, B Corporation, Clean Energy, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice
Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, In the News, Audience Segmentation, Climate and Social Justice
Join us in picturing this:
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Marketing Strategy and Best Practices
In the past two months, we have attended the AESP, Distributech, AEEEast and NESEA conferences and kept up with all of our GreenTech Media and Utility Dive readings and podcasts. Having been devotees of these industry staples for years, we have noticed a trend that causes us to ask, “Where did energy efficiency go?”
Topics: Customer-Centric Marketing, Innovation, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Energy Storage, Sustainability Marketing, Electrification
Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.
Topics: Innovation, B Corporation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Inspiration, Sustainability Marketing, In the News, Electrification, Climate and Social Justice
Zappos, Starbucks and Ben & Jerry’s are three successful, highly profitable brands that have blended making products with doing good. In fact, they have blended them so thoroughly in their corporate culture that when customers purchase one of their products, they feel better about themselves. When you step back and think about that, you realize you are seeing excellence in marketing.
Topics: Customer-Centric Marketing, Energy Efficiency, Clean Energy, Climate Change, Branding and Brand Value, Energy Storage, Sustainability Marketing, Climate and Social Justice
