“What if we do nothing instead?”
So asks the uncertain doppelganger of our decision-making hero in KSV’s latest “Uncertainty” energy-efficiency campaign. But our hero is undeterred: She won’t let this uncertain version of herself stop her. No, upgrading to energy-efficient equipment with expertise and funding incentives is too good of an idea.
Topics: Innovation, Energy Efficiency, Creative, B2B marketing, Creative Showcase
“Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her New York Times essay “Apocalypse When? Global Warming’s Endless Scroll.”
“From Don’t Look Up to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.”
Topics: Innovation, B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands
The brilliant idea was, as they so often are, initially laughed off.
Topics: Innovation, Inspiration, Creative, B2B marketing, Creative Showcase, Augmented Reality
The American Forest Foundation wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver.
Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Creative, In the News, Climate and Social Justice, Creative Showcase, Sustainable Brands
In our previous EnergyWire, we revisited a few Industry Expert Interviews that we’ve had over the past two years. As we wind down yet another year of unexpected twists and turns, we find ourselves reflective and looking at the year ahead, gleaning inspiration and gearing up for whatever comes next in 2022.
There’s no better way to do that than to revisit a few more interviews with some of the best and brightest leaders at purpose-driven companies in the US and Canada. Check out our final round up of Industry Expert Interviews and let us know: as your organization heads into 2022, what are some of the thoughts, ideas and conversations inspiring you the most? We’d love to hear from you!
Topics: B Corporation, Industry Expert Interviews, Branding and Brand Value, Sustainable Brands
At the start of 2020, KSV kicked off Industry Expert Interviews, a new content marketing series we implemented as a way to hear more from purpose-driven organizations around the country, get inspired and have great conversations with innovative and talented individuals.
Topics: Customer-Centric Marketing, B Corporation, Industry Expert Interviews, Branding and Brand Value, Sustainable Brands
2021 sure has thrown the agency world its fair share of curveballs. But with it came new opportunities. We just had to find the right places to take some swings. Among the most notable: a shift in our staffing approach, and how we’ve been able to leverage the MAGNET Global Network, 40 of the most innovative, independently-owned agencies located around the globe.
For the past four decades, KSV has had two addresses. One in Burlington, VT, the other in New York, NY. Employees either lived in VT or NYC. Or close enough to one of those two places to work from the KSV office located there. Not unlike the rest of the industry, if there was an office you go there and work.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Branding and Brand Value, Marketing Strategy and Best Practices
The COVID-19 pandemic catalyzed a marked shift in the average consumer, highlighting health and well-being as a top consideration for consumer purchasing decisions while simultaneously creating a shift in how consumers made those purchases. The growing urgency of the call to act on climate change, coupled with awareness around environmental justice and true commitments to diversity, equity, and inclusion, also meant that consumers significantly changed how and where they were spending their money.
Topics: B Corporation, Climate Change, Branding and Brand Value, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands
Changing customer needs, shifting client expectations, rapidly evolving technology, unforeseen global circumstances and long overdue social awakenings… plain and simple, marketing is not what it “used to be.” The classic marketing mix of product, price, place and promotion - the 4 P’s seared into the memories of those of us who may have majored in marketing and communications back in the day - has become much more nuanced and a whole lot more complex.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Branding and Brand Value, Marketing Strategy and Best Practices
At very first glance, Sunsoil, a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised.
Topics: Innovation, Branding and Brand Value, Company Culture, Creative, Vermont, Creative Showcase, Sustainable Brands
