Yesterday morning Tesla’s Elon Musk responded to a tweet about the devastation in Puerto Rico with this...
That’s right, the genius leader of a non-regulated energy provider tweeted at government officials and the PUC. And guess what? They responded.
And then just this morning, Musk tweeted back!
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Don’t believe us? Watch this video, which incidentally already has 3.3 million views and over 24,000 likes thanks to a social share from Star Trek legend George Takei and a serious turn from Saturday Night Live Weekend Update alum Cecily Strong:
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
We have a lot to say when it comes to disruption in the energy industry.
And our focus thus far has been on companies like Drift and Dandelion, lean organizations that are looking to reimagine the supply chain, focus on customer-centricity, and disrupt the utility and ESCO business model.
But what if utilities and ESCOs could be the disruptors rather than the disrupted?
Now that's a shift in the whole "disruption" conversation. Suddenly, a challenge becomes an opportunity.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Disruption in the energy space is akin to winter in the land of Westeros: We all know it's coming at some point, but no one knows when and not a soul can predict exactly what it will bring. And most of the time when we hear (or write) about disruption, it's related to supply and delivery, much like our last week's EnergyWire post on Dandelion.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Jell-O and energy marketing.
What can we, as energy marketers, learn from this infamous dessert?
You may have heard this story before.
But we thought the best stories deserve retelling and that reminding ourselves of the virtues of great content marketing would be a sweet way to kickoff the holiday weekend.
So here it goes:
At the turn of the 20th century, a little product named Jell-O was launched. And despite a marketing campaign that touted all the product’s attributes (something we see often in energy product marketing): “No cook-book necessary!”, “No baking!”, “Simply add boiling water!” the new product never achieved anything above lackluster sales.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Why? While hyper-targeting is incredibly important, it’s also completely useless if you’re reaching the right person with the wrong message.
And in our experience, that’s often what’s happening with most energy providers’ B2B marketing.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
