EnergyWire

 

Topics: future of energy, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, energy marketing, research, digital transformation, data science, smart products, Smart Home, personalization, connected home, AI, MarTech, innovation

NEEP, NECEC, NESEA, ACE, VTREV… what do all these abbreviations have in common? They are all the energy-related conferences that KSV sponsored or attended in October. It was Energy Awareness Month, and we celebrated it by making the rounds for conference season.

Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, millennials, energy revolution, Customer Insight

To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone.

Growth is now accelerating, largely thanks to the success of Tesla’s Model 3. July was the first month on record that EV sales reached 2 percent of market share, doubling the 2017 annual result. But how can the EV market reach scale?

Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, utilities, millennials, energy revolution, Customer Insight, purchasing behavior, electric vehicles, customer motivations, customer experience

   

 

 

 

 

 

 

 

 

The “Utility of the Future” is a buzzword that has been dominating our industry’s publications and conference circuits for the past few years. Many industry thought leaders have published their ideas, and many of these smart ideas include elements of strategic electrification, distributed resources, non-centralized generation, and non-wire alternatives.

Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, millennials, energy revolution, Customer Insight

More flexible. More dynamic. More effective.

Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals:

• Reputation building
• Loyalty building
• Education
• Brand reinforcement

Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, out of home, OOH

Tesla sold an estimated 14,250 Model 3 sedans in July, a 225% improvement over the electric car’s previous record sales month. That monthly sales figure might have seemed to be a fluke, but Forbes reported that the sedan hit a new sales record in August, reaching 17,800 units. 

Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, electric vehicles, purchasing behavior, NEEP, clean energy, Tesla, BMW, Audi

As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.

Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, research, innovation, Utility Marketing, marketing solutions, customer motivations, renewable energy, natural disaster, hurricane, microgrid, infrastructure improvement

A decade ago, wind energy mostly meant giant investments, ugly legal battles and major public opposition. As recently as 3 years ago, we saw proposals in many states—good proposals by respected companies—being tossed out. Lack of public support combined with weak political legs dragged the highly visible CapeWind project through the dirt from its initial approvals in 2005, to 2017, when it was finally shut down and deemed defunct.

Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, research, innovation, Utility Marketing, marketing solutions, customer motivations, wind energy, offshore wind, renewable energy

The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: New York, Washington, D.C., Chicago, and Los Angeles.

Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, Uber, Lyft, research, innovation, Utility Marketing, marketing solutions, customer motivations, customer experience

Photo by Matt Henry on Unsplash 

 

Two big brands, two big mistakes—but no doubt, they’ll overcome.

The path to success is littered with mistakes. Even big brands like Facebook and Tesla have faced challenges in their climb to the top.

But the lesson is that they get back up. And get back at it.

Topics: commercial, industrial, personas, trade-ally, research, AESP