There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use.
New Research Highlights: How COVID-19 Has Shifted Perceptions on Home Energy Use and Behaviors
Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Climate Change, Energy Storage, Sustainability Marketing, In the News
All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert
We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!
Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Industry Expert Interviews, Research, Clean Energy, Branding and Brand Value, Energy Storage, Climate and Social Justice
It’s been a busy start to the year over in KSV-land.
Channeling our innermost Lizzo, our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year.
Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Energy Storage, B2B marketing
EV Customer Research: The Role Utilities Can Play in Advancing EV Adoption
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Electrification, Marketing Strategy and Best Practices
Home Batteries: An Opportunity for Resilience
In the northeastern United States, Halloween 2019 was spooky for all the wrong reasons as major rain and windstorms caused severe flooding and knocked out power for hundreds of thousands of residents.
Topics: Customer-Centric Marketing, Research, Clean Energy, Energy Storage
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Creative, Electrification, Marketing Strategy and Best Practices
Communicating to Customers About Home Batteries: A Lightning Round Blueprint
You may have heard us mention this once or twice: we know the energy customer. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Climate Change, Energy Storage, Electrification
Google Analytics & Strategy: The PB&J of Impactful Marketing
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Research, Clean Energy, Marketing Strategy and Best Practices
Closing Out 2018 and Planning for 2019, with Optimism
This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Media Strategy and Best Practices, Electrification, Smart Technology
Voice, Visualization, and AI: On MarTech and the Future
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Energy Efficiency, Research, Clean Energy, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
EnergyWire
EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.
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