More flexible. More dynamic. More effective.
Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals:
Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, out of home, OOH
Tesla sold an estimated 14,250 Model 3 sedans in July, a 225% improvement over the electric car’s previous record sales month. That monthly sales figure might have seemed to be a fluke, but Forbes reported that the sedan hit a new sales record in August, reaching 17,800 units.
Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, electric vehicles, purchasing behavior, NEEP, clean energy, Tesla, BMW, Audi
As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.
Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, research, innovation, Utility Marketing, marketing solutions, customer motivations, renewable energy, natural disaster, hurricane, microgrid, infrastructure improvement
A decade ago, wind energy mostly meant giant investments, ugly legal battles and major public opposition. As recently as 3 years ago, we saw proposals in many states—good proposals by respected companies—being tossed out. Lack of public support combined with weak political legs dragged the highly visible CapeWind project through the dirt from its initial approvals in 2005, to 2017, when it was finally shut down and deemed defunct.
Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, research, innovation, Utility Marketing, marketing solutions, customer motivations, wind energy, offshore wind, renewable energy
The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: New York, Washington, D.C., Chicago, and Los Angeles.
Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, Uber, Lyft, research, innovation, Utility Marketing, marketing solutions, customer motivations, customer experience
Two big brands, two big mistakes—but no doubt, they’ll overcome.
The path to success is littered with mistakes. Even big brands like Facebook and Tesla have faced challenges in their climb to the top.
But the lesson is that they get back up. And get back at it.
Topics: commercial, industrial, personas, trade-ally, research, AESP
Topics: commercial, industrial, personas, trade-ally, research, AESP
Whether you were with us in New Orleans or looking to catch the cliff notes, we have a recap of the best of the best from AESP. With Mardi Gras in the rearview mirror, AESP descended on a city that you’d think would be exhausted from the late nights and the rowdy celebrations – that was not the case – the streets looked alive and busy.
Topics: commercial, industrial, personas, trade-ally, research, AESP
Photo by Daniel McCullough on Unsplash
Are you struggling to get commercial and industrial customers to invest in energy management? Do you hear phrases like…
Topics: commercial, industrial, personas, trade-ally, research