A quick Google search will tell you that in 2021, customers are different. They have different priorities, different concerns and higher expectations. Those differences significantly affect the customer journey, or the total sum of experiences that customers go through when interacting with your company and brand. 

Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices

To say that a lot is happening in the world to inspire change right now would be an understatement: a call for social justice, an all-out last-ditch effort to gain a sense of normalcy back from the hands of COVID-19, and more momentum than ever before to take action against the effects of climate change and reverse the impact of centuries of environmental damage caused by waste generation, overconsumption, and rampant pollution. 

All around us, we are seeing change happen on a massive scale. But if there’s one thing we know from years of working to trigger individual behavior change, it’s that small choices add up to create impact over time. Choosing to use reusable bags over plastic, switching out a fossil fuel heating system for an electric heat pump, opting to compost instead of trashing food waste, taking the first step to learn about community solar, or even making the effort to purchase clean beauty products over those with potentially harmful and toxic ingredients… all of these choices add up in the long run, even if, at the most individual level, it doesn’t seem like that big of a deal.

Topics: Customer-Centric Marketing, B Corporation, Research, Climate Change, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice

There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use.

Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Climate Change, Energy Storage, Sustainability Marketing, In the News

We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!

Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Industry Expert Interviews, Research, Clean Energy, Branding and Brand Value, Energy Storage, Climate and Social Justice

It’s been a busy start to the year over in KSV-land.

Channeling our innermost Lizzo, our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year.

Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Energy Storage, B2B marketing

By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. A large contributing factor to that increased demand? Electric vehicle adoption.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Electrification, Marketing Strategy and Best Practices

In the northeastern United States, Halloween 2019 was spooky for all the wrong reasons as major rain and windstorms caused severe flooding and knocked out power for hundreds of thousands of residents.

Topics: Customer-Centric Marketing, Research, Clean Energy, Energy Storage

Here's a prediction you may be interested in hearing: By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Creative, Electrification, Marketing Strategy and Best Practices

You may have heard us mention this once or twice: we know the energy customer. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike. 

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Climate Change, Energy Storage, Electrification

Peanut butter & jelly.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Research, Clean Energy, Marketing Strategy and Best Practices