This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.
Topics: future of energy, utilities, innovation, electric vehicles, strategic electrification, inspiration, social media best practices, energy revolution, clean energy, renewable energy, customer centric, utility, Smart Home, smart products, market research, KSV research, energy efficiency, customer experience, connected home
Personalization is no longer just a customer demand, but an expectation. IBM reports:
- 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.
- 60% spend more with retailers that use behavioral data to create relevant offers.
Topics: communications, Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation, utilities, utility, utility communications, Utility Marketing
Customers are demanding more and more from every product and service they buy and use.
Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?
Topics: Association of Energy Services Professionals, CEO, communications, connected home, Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home, Uncategorized, utility communications
For those of you that have been following the 2016 Connections Conference (#CONNUS16), you’re probably feeling a lot like us. Invigorated and inspired.
The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is….
“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”
We've been talking to consumers all over the country about buying appliances:
- The process.
- How they handle it.
- What they look for.
- How they relate it to energy efficiency.
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, energy efficiency, ENERGY STAR, Energy Wire, Home Improvement, KSV research, Shopping Experience, utility communications
Utility customers are getting more and more demanding. And utility executives should be grateful for it.
That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention
The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions.
Who doesn’t want part in that?
Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal.
Topics: communications, Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, industry expert, KSV research, marketing, Mary Stewart, utility communications, Utility Marketing
Seasoned energy efficiency executive Mary Stewart has joined the KSV team as director of strategic partnerships and principal.