OOH - The Marketing Multitasker

Posted by Harrison Grubbs on October 4, 2018 at 10:00 AM

More flexible. More dynamic. More effective.

Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals:

  • Reputation building
  • Loyalty building
  • Education
  • Brand reinforcement
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Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, out of home, OOH

As Luxury EVs Speed Up, the Energy Industry Shifts Its Strategy

Posted by Tucker Wright on September 28, 2018 at 10:00 AM

Tesla sold an estimated 14,250 Model 3 sedans in July, a 225% improvement over the electric car’s previous record sales month. That monthly sales figure might have seemed to be a fluke, but Forbes reported that the sedan hit a new sales record in August, reaching 17,800 units. 

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Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, electric vehicles, purchasing behavior, NEEP, clean energy, Tesla, BMW, Audi

One Year Later: Reflecting on Maria, Anticipating Florence

Posted by Shaina Kaye on September 13, 2018 at 11:07 AM

As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.

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Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, research, innovation, Utility Marketing, marketing solutions, customer motivations, renewable energy, natural disaster, hurricane, microgrid, infrastructure improvement

KSV Future of Energy Series: Offshore Wind is Picking Up Speed

Posted by Harrison Grubbs on September 6, 2018 at 10:00 AM

A decade ago, wind energy mostly meant giant investments, ugly legal battles and major public opposition. As recently as 3 years ago, we saw proposals in many states—good proposals by respected companies—being tossed out. Lack of public support combined with weak political legs dragged the highly visible CapeWind project through the dirt from its initial approvals in 2005, to 2017, when it was finally shut down and deemed defunct.

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Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, research, innovation, Utility Marketing, marketing solutions, customer motivations, wind energy, offshore wind, renewable energy

Uber, Lyft and How Holistic Thinking Can Transform an Industry

Posted by Harrison Grubbs on August 23, 2018 at 11:00 AM

The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: New York, Washington, D.C., Chicago, and Los Angeles.

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Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, Uber, Lyft, research, innovation, Utility Marketing, marketing solutions, customer motivations, customer experience

Proven Ways to Talk to the C&I Customer

Posted by Ashley Nicholls on January 19, 2018 at 9:45 AM

AESP’s national conference is around the corner. At KSV, we love seeing people come together to talk, share and learn about sustainable energy. 

For AESP in the past, we’ve focused on customer engagement. We’ve spoken about targeting large C&I customers with native advertising, co-presenting with our client, Erin Motta from National Grid. 

Erin is a senior marketing analyst in the energy product marketing area of National Grid. 

This week, we’re sharing an interview we had with Erin after an AESP gathering that covered some of the questions remaining after the session.

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Topics: utility communications, intent marketing, grassroots marketing, community marketing, data science, IoT, innovation, customer centric, digital transformation, hyper-targeting, millennials

Lessons We Can't (and Won't) Forget

Posted by Ashley Nicholls on January 5, 2018 at 9:30 AM

As we enter into the new year, we’ve taken time to reflect on some of the most important lessons we’ve learned about driving sustainable energy. And we wanted to share a few with you. 

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Topics: utility communications, intent marketing, grassroots marketing, community marketing, data science, IoT, innovation, customer centric, digital transformation, hyper-targeting, millennials

I’m Dreaming of a Fried Chicken Christmas

Posted by Abby Goudey on December 29, 2017 at 9:30 AM

What do fried chicken, Santa Claus, and sustainable energy all have in common?

The obvious answer would be nothing. But here’s our take: They each fill a void.

In 1970, the manager of Japan’s first KFC woke in the middle of the night with a business idea. Takeshi Okawara wanted to sell a “party barrel” of fried chicken on Christmas.

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Topics: utility communications, intent marketing, grassroots marketing, community marketing, data science, IoT, innovation, customer centric, digital transformation, hyper-targeting, millennials

KSV Says Happy Holidays from Adweek

Posted by Noelle Palumbo on December 22, 2017 at 9:30 AM

Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto Adweek’s list of most creative agency farewells of the year.

So, he wrote a letter to the “North Pole.”

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Topics: utility communications, intent marketing, grassroots marketing, community marketing, data science, IoT, innovation, customer centric, digital transformation, hyper-targeting, millennials

Trump & Energy Update: Climate Change No Longer Listed as a National Security Threat

Posted by Noelle Palumbo on December 19, 2017 at 10:45 AM

It’s time for another edition of policy, not politics.

Last week we mentioned that Donald Trump signed the NDAA that said, “Climate change is a direct threat to the national security of the United States.”

We talked about how this was a small win for climate change activists because of the fact that the administration didn’t push back on this language being in the act.

Well, another week, another development.

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Topics: utility communications, intent marketing, grassroots marketing, community marketing, data science, IoT, innovation, customer centric, digital transformation, hyper-targeting, millennials

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