New Research Highlights: How COVID-19 Has Shifted Perceptions on Home Energy Use and Behaviors

Posted by Dave Treston on May 14, 2020 at 10:00 AM

There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use.

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Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Climate Change, Energy Storage, Sustainability Marketing, In the News

5 Ways Clean Energy Will Help Define the New Normal

Posted by Shaina Kaye on May 8, 2020 at 11:39 AM

As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits. 

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Energy Storage, Sustainability Marketing, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice

Industry Expert Interview: Patti Doyle, CEO of Rumi Spice

Posted by Shaina Kaye on May 1, 2020 at 11:28 AM
This month we’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well and selfishly, gives us the opportunity to talk to some truly incredible people. These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.
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Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice

Permission to Lead

Posted by Shaina Kaye on April 28, 2020 at 8:45 AM

Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life.

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Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice

All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert

Posted by Dave Treston on March 6, 2020 at 9:00 AM

We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Industry Expert Interviews, Research, Clean Energy, Branding and Brand Value, Energy Storage, Climate and Social Justice

Running on a Full Battery

Posted by Shaina Kaye on February 20, 2020 at 9:00 AM

It’s been a busy start to the year over in KSV-land.

Channeling our innermost Lizzo, our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year.

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Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Energy Storage, B2B marketing

Home Batteries: An Opportunity for Resilience

Posted by Dave Treston on November 14, 2019 at 12:54 PM

In the northeastern United States, Halloween 2019 was spooky for all the wrong reasons as major rain and windstorms caused severe flooding and knocked out power for hundreds of thousands of residents.

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Topics: Customer-Centric Marketing, Research, Clean Energy, Energy Storage

Dear 2119: Keeping the Conversation Going

Posted by Kevin Willard on November 1, 2019 at 4:07 PM

The Global Climate Strike. The United Nations Climate Action Summit. Greta Thunberg. And KSV. Like everyone else who felt compelled to rise up, we knew we had to do something. Protests and demonstrations are powerful things, but they only create change in the long-term when people refuse to let go of the conversation. To get people to hang on to their hopes for a better future, we created the KSV climate capsule. A collection of messages from concerned citizens inspired by hope for a better tomorrow.

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Topics: Innovation, Clean Energy, Climate Change, Content Marketing, Branding and Brand Value, Sustainability Marketing, Climate and Social Justice

Let's Talk About Your Clean Energy Progress

Posted by Kerry Wilson on October 25, 2019 at 10:21 AM

We’ve been thinking a lot recently about what things will be like in a hundred years. 

It’s a strange but thought-provoking item to consider.

And while thinking about the next 100 years has started conversations and given us a sense of optimism about the opportunities in front of current and future generations, we cannot help but simultaneously wonder: What about the next 10 years? Five years?

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Topics: Innovation, Clean Energy, Climate Change, Content Marketing, Branding and Brand Value, Sustainability Marketing, Climate and Social Justice

September Round Up: Climate Week Edition

Posted by Shaina Kaye on September 26, 2019 at 10:00 AM

September always seems like a magical month. There’s the back-to-school, anything-is-possible feeling of unbridled optimism that never fades, even though we have left school behind and entered into the reality of adulthood, routines, and careers. There are chilly mornings that give way to perfectly sunny and warm afternoons, leaving us uncertain about what to wear for the day, but always grateful for the sunshine as the days shorten little by little. There are the leaves that, at least here in the Northeast, transition to their colorful fall palette, a reminder that Mother Nature knows exactly what she’s doing in spite of the many climate change-related factors working so hard against her.

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Topics: Innovation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, In the News