The Expert Perspective: Rounding Up Our Industry Expert Interview Series, Part One

Posted by Shaina Kaye on December 2, 2021 at 11:31 AM

At the start of 2020, KSV kicked off Industry Expert Interviews, a new content marketing series we implemented as a way to hear more from purpose-driven organizations around the country, get inspired and have great conversations with innovative and talented individuals.

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Topics: Customer-Centric Marketing, B Corporation, Industry Expert Interviews, Branding and Brand Value, Sustainable Brands

How 2021 Brought a Shift in Perspective - and New Opportunities - to KSV’s Doorstep

Posted by Kevin Willard on November 18, 2021 at 10:30 AM

2021 sure has thrown the agency world its fair share of curveballs. But with it came new opportunities. We just had to find the right places to take some swings. Among the most notable: a shift in our staffing approach, and how we’ve been able to leverage the MAGNET Global Network, 40 of the most innovative, independently-owned agencies located around the globe.

For the past four decades, KSV has had two addresses. One in Burlington, VT, the other in New York, NY. Employees either lived in VT or NYC. Or close enough to one of those two places to work from the KSV office located there. Not unlike the rest of the industry, if there was an office you go there and work.

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Branding and Brand Value, Marketing Strategy and Best Practices

Strategies for Reaching the Ethical, Eco-Conscious Consumer in 2021 and Beyond

Posted by Shaina Kaye on October 21, 2021 at 10:30 AM

The COVID-19 pandemic catalyzed a marked shift in the average consumer, highlighting health and well-being as a top consideration for consumer purchasing decisions while simultaneously creating a shift in how consumers made those purchases. The growing urgency of the call to act on climate change, coupled with renewed vigor around support for BIPOC businesses, also meant that consumers significantly changed how and where they were spending their money. 

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Topics: B Corporation, Climate Change, Branding and Brand Value, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands

Rebranding the Role of the CMO

Posted by Shaina Kaye on October 7, 2021 at 10:30 AM

Changing customer needs, shifting client expectations, rapidly evolving technology, unforeseen global circumstances and long overdue social awakenings… plain and simple, marketing is not what it “used to be.” The classic marketing mix of product, price, place and promotion - the 4 P’s seared into the memories of those of us who may have majored in marketing and communications back in the day - has become much more nuanced and a whole lot more complex. 

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Branding and Brand Value, Marketing Strategy and Best Practices

Organic Roots: Sunsoil Creative Showcase

Posted by Shaina Kaye on September 23, 2021 at 10:45 AM

At very first glance, Sunsoil, a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised.

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Topics: Innovation, Branding and Brand Value, Company Culture, Creative, Vermont, Creative Showcase, Sustainable Brands

Industry Expert Interview with Sascha Mayer, CEO and Co-Founder of Mamava, Inc.

Posted by Shaina Kaye on September 9, 2021 at 10:00 AM

Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of Mamava, Inc., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below:

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Topics: Innovation, B Corporation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Company Culture, Vermont, Sustainable Brands

Two Lessons All Brands Can Learn from Clean Beauty

Posted by Energy Wire on August 24, 2021 at 10:00 AM

Today’s consumers are clamoring for the brands they support to be a part of creating a better, more sustainable future. This is readily apparent when it comes to the beauty industry, which after decades of creating countless enemies and being one of many major contributors to the climate crisis, has undergone a period of serious self-discovery and a very public, consumer-driven transformation journey.

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Topics: Customer-Centric Marketing, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, D2C, Marketing Strategy and Best Practices, Sustainable Brands

The Ultimate Consideration for the Ever-Changing Customer Journey

Posted by Shaina Kaye on July 22, 2021 at 10:57 AM

A quick Google search will tell you that in 2021, customers are different. They have different priorities, different concerns and higher expectations. Those differences significantly affect the customer journey, or the total sum of experiences that customers go through when interacting with your company and brand. 

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices

Keep On: Mass Save Creative Showcase

Posted by Kevin Willard on June 24, 2021 at 3:00 PM

With the country headed toward brighter days, all of us are beginning to find a place back out in the world. As marketers, we have a responsibility to help our clients respond to what’s happening in a way that feels authentic.

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Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Digital Video, OOH

The Long Weekend Round Up

Posted by Shaina Kaye on May 27, 2021 at 2:00 PM

Like many around the country, here at KSV we are winding down the work week and looking ahead to Memorial Day Weekend, the first long weekend of the year and the unofficial start of summer. 

To pause and reflect for a moment, it is truly incredible to think about where we were about this time last year: we were all home, in lockdown and facing countless unknowns as the pandemic was hitting its first peak and a long overdue social awakening was occurring across the country as a result of several tragic catalysts.

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Topics: Innovation, Inspiration, Branding and Brand Value, In the News, Climate and Social Justice