The fight for a more sustainable future in the age of the coronavirus and Black Lives Matter has uncovered an important truth: protecting vulnerable communities is critical to taking action against climate change. It's long overdue, but going forward, brands looking to fight for climate change will need to ensure social justice is a component of their climate action plan.
In the early 2010s, companies like Everlane and Warby Parker paved the way for the first generation of Direct to Consumer (D2C) brands, offering consumers a fully digital brand experience and new companies a relatively easy, innovative and scalable way to sell products and services. A storefront was not necessary, but a strong brand story was. A brick and mortar storefront was no longer an operational requirement for brands - all you needed was an online shop and a creative social media presence.
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, innovation, customer centric, B Corporation, Shopping Experience, climate change, brand value, sustainability, EnergyWire, D2C, customer trends, brand building, coronavirus
Never has the value of being a B Corp been more evident than in 2020, as a global pandemic and social change have taken center stage and communities around the world have realized the true benefits of using business as a force for good.
If there’s one thing we know for certain, it’s that life keeps moving forward. Amidst political barbs, a global pandemic, long overdue social upheaval and a climate crisis, the world keeps on turning.
There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use.
Topics: customer motivations, future of energy, customer centric, market research, research, utility of the future, energy revolution, energy storage, sustainability, consumer research, sustainability marketing, solar, environment, coronavirus
As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits.
Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, renewable energy, climate change, utility of the future, energy revolution, inspiration, brand value, energy storage, sustainability, social responsibility, sustainability marketing, solar, Creative, wind power, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus
Community and collaboration has been a vital part of KSV’s DNA, but in times like these, community means that much more. We are fortunate enough be a part of several communities, allowing opportunities for connection, brainstorming and collaboration to help inspire great work and constant conversation.
Between the coronavirus, election season chaos and the ongoing climate crisis, there’s a lot to worry about in the news. In spite of this we find ourselves feeling sobered, yes, but also still cautiously optimistic. A huge part of that feeling is the fact that as a certified B Corporation, we are surrounded every day by businesses fighting back against impending doom and gloom, choosing to make a positive difference in the world and in local communities.
Topics: customer motivations, B Corporation, round up, climate change, brand value, sustainability, corporate responsibility, social responsibility, sustainability marketing, good energy, company culture, environment, customer trends, BCorp
Communicating your company’s commitment to a polarizing topic can bring on paralyzing fear. The idea of taking a firm stance on a cause your brand believes in, especially when your competitors are not vocalizing their own beliefs or making their own commitments—whether it is climate change; gender equality; diversity and inclusion; fair labor practices; sexual assault; or LGTBQ issues—can feel risky. This is especially true in 2020, with the way that information is consumed and spread at such a rapid pace with one small, vocal commitment having the potential to go viral.
Topics: communications, inspiration, brand value, 80x50, sustainability, corporate responsibility, sustainability marketing, Gillette, Disney, National Grid, Creative, environment, thought leadership, Climate Summit, #Dear2119, B2B marketing, in the news
Happy almost Thanksgiving! As we inch another day closer to pumpkin pie, turkey and green bean casserole (dessert first, always), the team at KSV certainly has plenty to be thankful for—inspiring clients, innovative colleagues and a community dedicated to creating a better future. We could go on, but we’d be here until New Year’s Eve.