---
title: EnergyWire | A blog by KSV | Sustainability Marketing (2)
description: Sustainability Marketing | EnergyWire is KSV’s  bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (2)
---

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## [Industry Expert Interview: Joe Giallanella, Team Lead, Growth Incubator at Seventh Generation](https://blogs.ksvc.com/energy-wire/joe-giallanella-expert-interview)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 8, 2021 at 1:00 PM

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[![](https://blogs.ksvc.com/hubfs/joe%20headshot.jpg)](https://blogs.ksvc.com/energy-wire/joe-giallanella-expert-interview)

In the fall of 2020, we were fortunate enough to sit down with Joe Giallanella, the Team Lead of the Growth Incubator at Seventh Generation, a global consumer product goods company and veteran [B Corporation](https://bcorporation.net/). At the time, and amidst the unprecedented circumstances of a global pandemic, Joe’s team had just finished up the successful launch of [Zero Plastic Homecare](https://www.fastcompany.com/90540660/seventh-generations-new-line-gets-rid-of-all-its-plastic-packaging), an innovative new line of products aimed at eliminating plastic entirely from home care product packaging. The successful launch only served to further prove the [resilience](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021) and [humanity](https://blogs.ksvc.com/energy-wire/messaging-your-mission-part-one-the-why) that underlies what it truly means to be a B Corp.

[Read More](https://blogs.ksvc.com/energy-wire/joe-giallanella-expert-interview)

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 Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)

## [When it Comes to Making Sustainable Choices, What Triggers Change?](https://blogs.ksvc.com/energy-wire/what-triggers-change)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on April 16, 2021 at 9:56 AM

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[![](https://blogs.ksvc.com/hubfs/the-humble-co-cADflhZzgyo-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/what-triggers-change)

To say that a lot is happening in the world to inspire change right now would be an understatement: a call for social justice, an all-out last-ditch effort to gain a sense of normalcy back from the hands of COVID-19, and more momentum than ever before to take action against the effects of climate change and reverse the impact of centuries of environmental damage caused by waste generation, overconsumption, and rampant pollution. 

All around us, we are seeing change happen on a massive scale. But if there’s one thing we know from years of working to trigger individual behavior change, it’s that small choices add up to create impact over time. Choosing to use reusable bags over plastic, switching out a fossil fuel heating system for an electric heat pump, opting to compost instead of trashing food waste, taking the first step to learn about [community solar](https://blogs.ksvc.com/energy-wire/new/customer/video/spreading/joy/with/community/solar), or even making the effort to purchase clean beauty products over those with potentially harmful and toxic ingredients… all of these choices add up in the long run, even if, at the most individual level, it doesn’t seem like *that* big of a deal. 

[Read More](https://blogs.ksvc.com/energy-wire/what-triggers-change)

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 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)

## [Messaging Your Mission, Part Two: The How](https://blogs.ksvc.com/energy-wire/messaging-your-mission-part-two-the-how)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on March 18, 2021 at 11:14 AM

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[![](https://blogs.ksvc.com/hubfs/zach-miles-hJLJX44zcnM-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/messaging-your-mission-part-two-the-how)

Last week we introduced the [topic of pushing past fear](https://blogs.ksvc.com/energy-wire/messaging-your-mission-part-one-the-why) to authentically and clearly communicate your brand’s values, discussing the power that fear holds over us and why, in actuality, fear is a liar. This week, we’re continuing the conversation, taking a deep dive into the “how” of pushing past fear to effectively message your brand’s mission.

[Read More](https://blogs.ksvc.com/energy-wire/messaging-your-mission-part-two-the-how)

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 Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)

## [Messaging Your Mission, Part One: The Why](https://blogs.ksvc.com/energy-wire/messaging-your-mission-part-one-the-why)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on March 11, 2021 at 9:45 AM

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[![](https://blogs.ksvc.com/hubfs/ben-white-gEKMstKfZ6w-unsplash%20(1).jpg)](https://blogs.ksvc.com/energy-wire/messaging-your-mission-part-one-the-why)

As a marketing agency we oftentimes experience our clients shying away from risk and being unwilling to put their values front and center despite those values being authentic to their brand.

After all, the fear of uncertainty leads us to seek out security, causing us to make decisions that are risk averse. Fear is a primal, base instinct that is intended to protect us from things as uncertain and heart pounding as the fear of failure.

But fear? For all its power and its hold over us, fear is a liar.

And with all the uprooting and life-altering events, milestones and discussions that occurred in 2020, and the years leading up to it, consumers are clamoring for the brands that they support to [clearly take a stand](https://blogs.ksvc.com/energy-wire/permission-to-lead) for the causes and beliefs that impact them. The power of doing so has a number of both tangible and intangible positive benefits that vastly outweighs the risks posed by not acting out of fear.

A study from Accenture found that more than half of consumers who are disappointed with a brand’s words or actions (or lack thereof) on a social issue complain about it, with 47% walking away in frustration and 17% not coming back at all.

And the Edelman Trust Barometer recently found that “80% of consumers agree businesses must play a role in addressing societal issues; they want a company to take actions which... improve social conditions and [make the world a better place](https://blogs.ksvc.com/energy-wire/intersectional-environmentalism)."

This sentiment plays out in the real-world example of Lyft’s [Cities Talk Back Campaign](https://take.lyft.com/citiestalkback/), which was brought to life as a follow up to additional actions Lyft took following former President Trump’s immigration ban in 2017, when he announced an immediate block on all refugees, while also denying U.S. entry to citizens of seven predominantly Muslim countries.

When Uber failed to offer support in response to protests against the 2017 ban and received further significant negative attention from customers for the CEO’s role as an economic advisor to the former President, Lyft stepped up in a big way, despite the risks and fear of backlash from customers. The company donated $1 million to the ACLU and elevated the voices of those affected by the President’s actions.

The result? Lyft, for the first time ever, surpassed Uber in the Apple App store for downloads as customers deleted their Uber app and downloaded Lyft in droves.

[Read More](https://blogs.ksvc.com/energy-wire/messaging-your-mission-part-one-the-why)

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 Topics: [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)

## [New Year, New Look, and More Passion Than Ever for Creating a More Sustainable Existence](https://blogs.ksvc.com/energy-wire/agency-rebrand)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on January 25, 2021 at 11:55 AM

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[![](https://blogs.ksvc.com/hubfs/youtube_coverphoto.jpg)](https://blogs.ksvc.com/energy-wire/agency-rebrand)

As the calendar flipped from December to January, all of us at KSV did a little celebratory dance. Yes, a tough and chaotic year had come to an end, but we were celebrating for slightly different reasons: for our agency, the calendar flip meant a fresh look and a doubled-down commitment to fighting for a more sustainable existence through purpose-driven work and meaningful community partnerships.

[Read More](https://blogs.ksvc.com/energy-wire/agency-rebrand)

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 Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)

## [Industry Expert Interview: Chad Farrell, CEO and Founder of Encore Renewable Energy](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on January 7, 2021 at 1:31 PM

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[![](https://blogs.ksvc.com/hubfs/chad-farrell-headshot.png)](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable)

Happy New Year! 

[Read More](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable)

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 Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)

## [Creative Showcase: Forging International Partnerships to Expand Support for America’s Family-Owned Forests](https://blogs.ksvc.com/energy-wire/creative-showcase-aff)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 17, 2020 at 2:41 PM

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[![](https://blogs.ksvc.com/hubfs/AFF%20Twigs%20Timeline.00_00_20_11.Still008%20(1).jpg)](https://blogs.ksvc.com/energy-wire/creative-showcase-aff)

Heading into the holiday season, KSV was tasked with developing a campaign unlike any other for its most-important client: Mother Earth. 

[Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-aff)

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 Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative)

## [Future-Proofing for 2021 Starts with Sustainability](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 10, 2020 at 11:21 AM

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[![](https://blogs.ksvc.com/hubfs/nathan-dumlao-Yy6aBfhOwJc-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021)

If you’ve lived and worked through 2020, then the phrase “future-proofing” may sound like the biggest oxymoron of them all. If 2020 taught us anything, it is that plans change. Pivots are necessary. And planning for the future can sometimes mean planning to keep your business’s doors open for just one more day. Who has time to future-proof their business for next year when they’re just trying to survive 2020?

[Read More](https://blogs.ksvc.com/energy-wire/future-proofing-for-2021)

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 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news)

## [2020 Thanksgiving Round Up](https://blogs.ksvc.com/energy-wire/2020-thanksgiving-roundup)

 Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on November 25, 2020 at 10:17 AM

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[![](https://blogs.ksvc.com/hubfs/KSV%20Pie%20Gif%20300px.gif)](https://blogs.ksvc.com/energy-wire/2020-thanksgiving-roundup)

Happy almost Thanksgiving! As we inch another day closer to a [holiday season](https://blogs.ksvc.com/energy-wire/part-one-pre-holiday-planning) unlike any other,  the team at KSV can’t help but reflect on all that we have to be grateful for. Even in a year where so much has been turned upside down, we find ourselves finishing each day with gratitude for what has remained the same: inspiring clients, innovative colleagues and a community dedicated to creating a better future. 

As we prepare for a 2020-style Thanksgiving, we’d like to share a few stories bringing us an extra dose of inspiration this week, in the hopes that they do the same for all of you:

[**Brands Are Using Black Friday Boycotts to Highlight Sustainability Initiatives**](https://www.glossy.co/fashion/brands-are-using-black-friday-boycotts-to-highlight-sustainability-initiatives/): Although several brands will spend Black Friday and the weeks after touting promotions and deep discounts, several others are switching things up this year, using the high-profile moment as an opportunity to highlight ongoing sustainability initiatives. For brands like [Freitag](https://www.freitag.ch/en), this means shining a spotlight on their newly launched bag swap platform, which allows customers to exchange backpacks and messenger bags with other customers as a way to encourage a second-life for a high quality product while also reducing waste.

[**This is Our Chance to Reclaim Cities From Cars**](https://www.outsideonline.com/2418853/reclaim-cities-from-cars): One positive thing that came out of the COVID-19 pandemic? A more bikeable, walkable and cleaner urban America. Reimagining public spaces has consistently been a part of the conversation around how urban areas rebuild in the wake of the virus. This article takes it a step further, painting a hopeful picture for the future of cities.

[**25 US Cities Land on CDP ‘A List:’**](https://www.smartcitiesdive.com/news/25-us-cities-land-on-cdp-2020-a-list/589055/) In spite of both the havoc wrought by the coronavirus and little-to-no support at the federal level, several cities in the US were recognized by the [CDP](https://www.cdp.net/en/cities/cities-scores) for making progress toward their climate action goals. Progress from cities like Cleveland, OH and San Antonio, TX highlight just how, in the absence of national guidance, impactful and important state and municipal level initiatives toward carbon emissions reductions and the adoption of clean energy technologies can be in ensuring a better, brighter and cleaner future.

[**Oreo’s Proud Parent**](https://www.youtube.com/watch?v=EpfLklSG2dQ) ad is a moving, resonant reminder that a loving world, no matter how complicated, starts with a loving home. 

[Read More](https://blogs.ksvc.com/energy-wire/2020-thanksgiving-roundup)

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 Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news)

## [Intersectional Environmentalism: What it is and Why it Matters](https://blogs.ksvc.com/energy-wire/intersectional-environmentalism)

 Posted by [Jackie Demers and Abby Goudey](https://blogs.ksvc.com/energy-wire/author/jackie-demers-and-abby-goudey) on August 27, 2020 at 1:29 PM

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[![](https://blogs.ksvc.com/hubfs/markus-spiske-5sh24a7m0BU-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/intersectional-environmentalism)

The fight for a more sustainable future in the age of the coronavirus and Black Lives Matter has uncovered an important truth: protecting vulnerable communities is critical to taking action against climate change. It's long overdue, but going forward, brands looking to fight for climate change will need to ensure social justice is a component of their climate action plan. 

[Read More](https://blogs.ksvc.com/energy-wire/intersectional-environmentalism)

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 Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)

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### [EnergyWire](https://blogs.ksvc.com/energy-wire)

EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.

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- [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing)
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- [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices)
- [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation)
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- [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation)
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- [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency)
- [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy)
- [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value)
- [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research)
- [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change)
- [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration)
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- [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation)
- [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing)
- [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice)
- [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative)
- [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news)
- [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology)
- [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices)
- [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture)
- [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices)
- [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews)
- [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands)
- [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing)
- [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification)
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...

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