What do you do for your customers? What do you provide?
Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
Well, AESP. You did it again. 4 days. 900 industry professionals. Impressive speakers. New innovations. And Starbuck’s coffee at the ready…
People are leaving Phoenix re-inspired and hyper-focused on one thing: the customer.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Media Strategy and Best Practices, Marketing Strategy and Best Practices
Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices, Audience Segmentation
"I ought to put it in the back of my truck, take it to [my utility] and dump it in their driveway, since they have no other solution for me," says one customer.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
We recently hit the road and talked to consumers about buying appliances. The process. How they handle it. What they look for. And how they relate it to energy efficiency. (WATCH some of the clips here.)
What else did we hear?
Topics: Customer-Centric Marketing, Energy Efficiency, Research
New market research tells us one thing loud and clear: It’s not that customers don’t care about energy efficiency. It’s that energy efficiency isn’t even on their radar. (So when it comes to the ever growing to do list… these upgrades don’t make the cut.)
We recently surveyed 1,345 homeowners across the country to better understand the customer relationship (or lack thereof) with energy efficiency. And get this...
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
KSV research shows that Americans view energy efficiency positively. In fact: 86% of homeowners believe the world will be better off because of energy efficiency. 82% believe energy efficiency can help America’s energy independence. 72% believe energy efficiency can reduce emissions and delay climate change.
On top of that, 75% of homeowners expect big impact from energy efficient products and services in as little as five years. (FIVE years!) YET....
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
In KSV’s newest national survey, 78% of Hispanic homeowners are interested in making their homes use less energy. (That is 10% higher than the interest level of African Americans, and almost 20% higher than that of Caucasians.)*
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
