Successful E.E. marketing is a balanced conversation around the real benefits of energy efficiency. The upfront cost matters. The lower bills matter. The long term savings matter. Saving the planet matters. Preserving resources matters.
Successful E.E. marketing is a balanced conversation around the real benefits of energy efficiency. The upfront cost matters. The lower bills matter. The long term savings matter. Saving the planet matters. Preserving resources matters.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices
It’s not about having a lower bill. It’s about having money for what really matters.
For so long energy efficiency messaging has been strictly about financial benefits of participation. “Lower your energy bill!” or “Save energy, save money.” (Sound familiar?)
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
We recently hit the road and talked to consumers about buying appliances. The process. How they handle it. What they look for. And how they relate it to energy efficiency. (WATCH some of the clips here.)
What else did we hear?
Topics: Customer-Centric Marketing, Energy Efficiency, Research
Breathe new life into your business programs. Help customers navigate the right energy investments by selling your products and services as solutions to their business – not just their bill.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
Energy is a business cost. Saving it is a business BOOST.
WATCH highlights from a series of qualitative interviews with business owners and executives where we discuss the meaning of energy costs and energy savings.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
“We need to stop interrupting what people are interested in... be what people are interested in.” – Craig Davis
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
As marketers, we’re constantly challenging ourselves to think differently (and more humanly) about energy efficiency – to remove ourselves from the daily grind of heating and cooling programs, product rebates and financing offers. How can we approach participation from a truly customer-centric perspective?
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
New market research tells us one thing loud and clear: It’s not that customers don’t care about energy efficiency. It’s that energy efficiency isn’t even on their radar. (So when it comes to the ever growing to do list… these upgrades don’t make the cut.)
We recently surveyed 1,345 homeowners across the country to better understand the customer relationship (or lack thereof) with energy efficiency. And get this...
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
KSV research shows that Americans view energy efficiency positively. In fact: 86% of homeowners believe the world will be better off because of energy efficiency. 82% believe energy efficiency can help America’s energy independence. 72% believe energy efficiency can reduce emissions and delay climate change.
On top of that, 75% of homeowners expect big impact from energy efficient products and services in as little as five years. (FIVE years!) YET....
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
In KSV’s newest national survey, 78% of Hispanic homeowners are interested in making their homes use less energy. (That is 10% higher than the interest level of African Americans, and almost 20% higher than that of Caucasians.)*
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research