--- title: EnergyWire | A blog by KSV | Energy Efficiency (5) description: Energy Efficiency | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (5) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Three Ways to Engage Customers on SMART Products and Services.](https://blogs.ksvc.com/energy-wire/2016/02/18/885) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on February 18, 2016 at 3:07 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-02-18-at-3_04_56-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/02/18/885) WATCH customer video. We’ve made it. All those years of watching the Jetsons and we’re finally (kind of, almost, sort of) there… if we want to be. Consumers have the option for SMART solutions for everything, from the car to the thermostat to the lights to the way they power their homes. [Read More](https://blogs.ksvc.com/energy-wire/2016/02/18/885) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/02/18/885#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Meeting Customer Expectation Isn't Enough Anymore...](https://blogs.ksvc.com/energy-wire/2016/02/11/878-the-customer-experience) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on February 11, 2016 at 9:29 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-02-11-at-7_15_01-AM-300x167-3.png)](https://blogs.ksvc.com/energy-wire/2016/02/11/878-the-customer-experience) What do you do for your customers? What do you provide? Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know. [Read More](https://blogs.ksvc.com/energy-wire/2016/02/11/878-the-customer-experience) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/02/11/878-the-customer-experience#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research) ## [Key Themes from the AESP Conference: The Customer](https://blogs.ksvc.com/energy-wire/2016/02/05/873customer-experience-conference) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on February 5, 2016 at 8:46 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/images-2-300x152-3.jpeg)](https://blogs.ksvc.com/energy-wire/2016/02/05/873customer-experience-conference) Well, AESP. You did it again. 4 days. 900 industry professionals. Impressive speakers. New innovations. And Starbuck’s coffee at the ready… People are leaving Phoenix re-inspired and hyper-focused on one thing: the customer. [Read More](https://blogs.ksvc.com/energy-wire/2016/02/05/873customer-experience-conference) 1 Comment [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/02/05/873customer-experience-conference#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research) ## [Your Customer is the CEO of their Home. Want a meeting?](https://blogs.ksvc.com/energy-wire/2016/01/28/customers-are-the-ceo-of-their-home-so-treat-them-like-one) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on January 28, 2016 at 10:55 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/shutterstock_234298054-300x212-3.jpg)](https://blogs.ksvc.com/energy-wire/2016/01/28/customers-are-the-ceo-of-their-home-so-treat-them-like-one) The smart home is here. But are we ready? Customers are demanding more from every product and service they buy and use. They want more options and information. [Read More](https://blogs.ksvc.com/energy-wire/2016/01/28/customers-are-the-ceo-of-their-home-so-treat-them-like-one) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/01/28/customers-are-the-ceo-of-their-home-so-treat-them-like-one#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Turn E.E. Interest into Action: Customers need it simple.](https://blogs.ksvc.com/energy-wire/2016/01/21/turn-e-e-interest-into-action-make-it-simple) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on January 21, 2016 at 7:07 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-01-21-at-12_03_40-PM-300x169-3.png)](https://blogs.ksvc.com/energy-wire/2016/01/21/turn-e-e-interest-into-action-make-it-simple) WATCH customer video. "Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. **The industry's greatest failure, arguably, is tied to how products and services are framed and sold to customers." -** [**Green Tech Media**](http://www.greentechmedia.com/articles/read/what-energy-efficiency-can-learn-from-solar-uber-and-spotify?utm_source=Daily&utm_medium=Newsletter&utm_campaign=GTMDaily) [Read More](https://blogs.ksvc.com/energy-wire/2016/01/21/turn-e-e-interest-into-action-make-it-simple) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/01/21/turn-e-e-interest-into-action-make-it-simple#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Energy Efficiency's Biggest Failure...](https://blogs.ksvc.com/energy-wire/2016/01/14/energy-efficiency-programs-energy-efficiencys-biggest-failure) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on January 14, 2016 at 11:21 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/shutterstock_253186618-300x200-3.jpg)](https://blogs.ksvc.com/energy-wire/2016/01/14/energy-efficiency-programs-energy-efficiencys-biggest-failure) “Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.” [Read More](https://blogs.ksvc.com/energy-wire/2016/01/14/energy-efficiency-programs-energy-efficiencys-biggest-failure) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/01/14/energy-efficiency-programs-energy-efficiencys-biggest-failure#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Four Customer Demands to Watch in 2016.](https://blogs.ksvc.com/energy-wire/2016/01/07/four-customer-demands-to-watch-in-2016) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on January 7, 2016 at 4:41 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/shutterstock_325565330-300x197-3.jpg)](https://blogs.ksvc.com/energy-wire/2016/01/07/four-customer-demands-to-watch-in-2016) 2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even [Mark Zuckerberg and Bill Gates](http://www.edie.net/news/6/Bill-Gates-launches-Breakthrough-Energy-Coalition/?utm_source=dailynewsletter%2C+edie+daily+newsletter&utm_medium=email%2C+email&utm_content=news&utm_campaign=dailynewsletter%2C+6f5df4a24f-dailynewsletter#%2EVl1v3PurEdQ%2Elinkedin) want in. [Read More](https://blogs.ksvc.com/energy-wire/2016/01/07/four-customer-demands-to-watch-in-2016) 2 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/01/07/four-customer-demands-to-watch-in-2016#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Customer Video: Their Priorities on Home Renovations and Energy Efficiency](https://blogs.ksvc.com/energy-wire/2015/12/17/customer-video-their-priorities-home-renovations-and-e-e) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on December 17, 2015 at 3:11 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2015-09-24-at-5_25_16-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2015/12/17/customer-video-their-priorities-home-renovations-and-e-e) *“When you’re renovating a house… it’s like drinking from a fire hose. It’s so much decision fatigue… If there is something better we can do, we can think about that in step two."*  [Read More](https://blogs.ksvc.com/energy-wire/2015/12/17/customer-video-their-priorities-home-renovations-and-e-e) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2015/12/17/customer-video-their-priorities-home-renovations-and-e-e#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Two Things Utilities Should Know about Millennial Customers](https://blogs.ksvc.com/energy-wire/2015/12/09/millennials-want-more-from-their-utility) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on December 9, 2015 at 4:24 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2015-10-29-at-4_04_56-PM-300x167-3.png)](https://blogs.ksvc.com/energy-wire/2015/12/09/millennials-want-more-from-their-utility) [WATCH customer video.](http://bit.ly/1M3MLqT) Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate. [Read More](https://blogs.ksvc.com/energy-wire/2015/12/09/millennials-want-more-from-their-utility) 1 Comment [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2015/12/09/millennials-want-more-from-their-utility#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Three Steps for a Customer-Centric Response to JACO’s Closure.](https://blogs.ksvc.com/energy-wire/2015/12/03/three-steps-for-a-customer-centric-response-to-jacos-closure) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on December 3, 2015 at 9:46 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/shutterstock_83435518-300x200-3.jpg)](https://blogs.ksvc.com/energy-wire/2015/12/03/three-steps-for-a-customer-centric-response-to-jacos-closure) "*I ought to put it in the back of my truck, take it to \[my utility\] and dump it in their driveway, since they have no other solution for me*," says one customer. [Read More](https://blogs.ksvc.com/energy-wire/2015/12/03/three-steps-for-a-customer-centric-response-to-jacos-closure) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2015/12/03/three-steps-for-a-customer-centric-response-to-jacos-closure#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research) [Previous](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency/page/4) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency/page/6) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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