--- title: EnergyWire | A blog by KSV | Clean Energy (6) description: Clean Energy | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (6) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Strategic Electrification and More Lessons from Conference Season](https://blogs.ksvc.com/energy-wire/conference-season-2018) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on November 8, 2018 at 11:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Blog_Conference.jpg)](https://blogs.ksvc.com/energy-wire/conference-season-2018) NEEP, NECEC, NESEA, ACE, VTREV… what do all these abbreviations have in common? They are all the energy-related conferences that KSV sponsored or attended in October. It was Energy Awareness Month, and we celebrated it by making the rounds for conference season. [Read More](https://blogs.ksvc.com/energy-wire/conference-season-2018) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/conference-season-2018#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Forecasting the Future of EVs, Starting with Consumers](https://blogs.ksvc.com/energy-wire/ev-consumer-insight) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on November 1, 2018 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EVs_man_car.jpg)](https://blogs.ksvc.com/energy-wire/ev-consumer-insight) To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone. Growth is now accelerating, largely thanks to the [success of Tesla’s Model 3](https://www.forbes.com/sites/kenkam/2018/10/25/tesla-delivers-a-breakthrough-quarter-what-to-expect-next/#58743052498d). July was the first month on record that [EV sales reached 2 percent of market share](https://insideevs.com/2018-july-us-plug-in-electric-car-sales-charted-market-share-exceed-2/), doubling the 2017 annual result. But how can the EV market reach scale? [Read More](https://blogs.ksvc.com/energy-wire/ev-consumer-insight) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ev-consumer-insight#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Are Customers Demanding an Energy Revolution?](https://blogs.ksvc.com/energy-wire/energy-revolution) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on October 25, 2018 at 12:51 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/HandDial.jpg)](https://blogs.ksvc.com/energy-wire/energy-revolution)                     The “Utility of the Future” is a buzzword that has been dominating our industry’s publications and conference circuits for the past few years. Many industry thought leaders have published their ideas, and many of these smart ideas include elements of strategic electrification, distributed resources, non-centralized generation, and non-wire alternatives. [Read More](https://blogs.ksvc.com/energy-wire/energy-revolution) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/energy-revolution#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [October Roundup](https://blogs.ksvc.com/energy-wire/round-up-october) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on October 18, 2018 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/abstract-art-artistic-290617.jpg)](https://blogs.ksvc.com/energy-wire/round-up-october) The Intergovernmental Panel on Climate Change (IPCC) recently released a special report on the state of [climate change](http://ipcc.ch/report/sr15/). The findings were less than pleasant, with the report underscoring that "we only have the slimmest of opportunities remaining to avoid unthinkable damage to the climate system that supports life as we know it." [Read More](https://blogs.ksvc.com/energy-wire/round-up-october) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/round-up-october#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification) ## [OOH - The Marketing Multitasker](https://blogs.ksvc.com/energy-wire/out-of-home-success) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on October 4, 2018 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/NGOOH2.jpg)](https://blogs.ksvc.com/energy-wire/out-of-home-success) *More flexible. More dynamic. More effective.* Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals: - Reputation building - Loyalty building - Education - Brand reinforcement [Read More](https://blogs.ksvc.com/energy-wire/out-of-home-success) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/out-of-home-success#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [As Luxury EVs Speed Up, the Energy Industry Shifts Its Strategy](https://blogs.ksvc.com/energy-wire/luxuryev) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on September 28, 2018 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/jp-valery-1053965-unsplash%20(1).jpg)](https://blogs.ksvc.com/energy-wire/luxuryev) Tesla sold an estimated 14,250 Model 3 sedans in July, a 225% improvement over the electric car’s previous record sales month. That monthly sales figure might have seemed to be a fluke, but [Forbes](https://www.forbes.com/sites/brookecrothers/2018/09/09/tesla-model-3-era-is-real-crushes-toyota-prius-others/#db53e8677f2e) reported that the sedan hit a new sales record in August, reaching 17,800 units.  [Read More](https://blogs.ksvc.com/energy-wire/luxuryev) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/luxuryev#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Friday Roundup](https://blogs.ksvc.com/energy-wire/friday-round-up) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 21, 2018 at 8:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/action-energy-alternative-energy-background-1036936.jpg)](https://blogs.ksvc.com/energy-wire/friday-round-up) Are round-ups the best way to ease into a Friday? [Read More](https://blogs.ksvc.com/energy-wire/friday-round-up) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/friday-round-up#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news) ## [One Year Later: Reflecting on Maria, Anticipating Florence](https://blogs.ksvc.com/energy-wire/mariaandflorence) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 13, 2018 at 11:07 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/hurricane9_13%20blog.jpg)](https://blogs.ksvc.com/energy-wire/mariaandflorence) As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, [Hurricane Florence](https://www.nytimes.com/2018/09/11/us/hurricane-florence-updates.html?smtyp=cur&smid=tw-nytimes) is making its way to the Carolina coast. [Read More](https://blogs.ksvc.com/energy-wire/mariaandflorence) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/mariaandflorence#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [KSV Future of Energy Series: Offshore Wind is Picking Up Speed](https://blogs.ksvc.com/energy-wire/shifttooffshorewind) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on September 6, 2018 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/August%202018%20Photos%20for%20Social%20Use/From%20Bill/alternative-alternative-energy-blades-770562.jpg)](https://blogs.ksvc.com/energy-wire/shifttooffshorewind) A decade ago, wind energy mostly meant giant investments, ugly legal battles and major public opposition. As recently as 3 years ago, we saw proposals in many states—good proposals by respected companies—being tossed out. Lack of public support combined with weak political legs dragged the highly visible [CapeWind project](https://en.wikipedia.org/wiki/Cape_Wind) through the dirt from its initial approvals in 2005, to 2017, when it was finally shut down and deemed defunct. [Read More](https://blogs.ksvc.com/energy-wire/shifttooffshorewind) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/shifttooffshorewind#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Uber, Lyft and How Holistic Thinking Can Transform an Industry](https://blogs.ksvc.com/energy-wire/uberlyftandyou) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on August 23, 2018 at 11:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/August%202018%20Photos%20for%20Social%20Use/From%20Bill/thought-catalog-643368-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/uberlyftandyou) The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: [New York, Washington, D.C., Chicago, and Los Angeles](https://techcrunch.com/2018/05/30/heres-where-its-cheaper-to-take-an-uber-than-to-own-a-car/). [Read More](https://blogs.ksvc.com/energy-wire/uberlyftandyou) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/uberlyftandyou#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) [Previous](https://blogs.ksvc.com/energy-wire/topic/clean-energy/page/5) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/clean-energy/page/7) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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