Gillette standing alongside the transgender community. Disney standing up to the State of Georgia for its position on abortion. National Grid standing behind our planet, stating clearly, as a utility, its position on global warming.
Gillette standing alongside the transgender community. Disney standing up to the State of Georgia for its position on abortion. National Grid standing behind our planet, stating clearly, as a utility, its position on global warming.
Topics: Customer-Centric Marketing, Utility Communications, Climate Change, Inspiration, Branding and Brand Value
If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?
Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Branding and Brand Value
Zappos, Starbucks and Ben & Jerry’s are three successful, highly profitable brands that have blended making products with doing good. In fact, they have blended them so thoroughly in their corporate culture that when customers purchase one of their products, they feel better about themselves. When you step back and think about that, you realize you are seeing excellence in marketing.
Topics: Customer-Centric Marketing, Energy Efficiency, Clean Energy, Climate Change, Branding and Brand Value, Energy Storage, Sustainability Marketing, Climate and Social Justice
Stupid happens.
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Branding and Brand Value
The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: New York, Washington, D.C., Chicago, and Los Angeles.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Branding and Brand Value, Marketing Strategy and Best Practices
Your industry is in the middle of a transformation. You’re being faced with a lot of hard decisions and “unknowns” - from balancing distributed generation demands, aggressive savings goals and navigating how to partner and lead in the land of connected homes, solutions and technologies.
Like it or not, these unknowns are and will continue to evoke only more choices for the customer. Enlying both a challenge and an opportunity.
Topics: Customer-Centric Marketing, Utility Communications, B Corporation, Energy Efficiency, Research, Branding and Brand Value, Marketing Strategy and Best Practices