A recent discussion in the New York Times, called “The Siren Song of Energy Efficiency,” caught my attention. A handful of leading energy thinkers responded to a question about energy efficiency with a variety of opinions.
Here’s the question:
A recent discussion in the New York Times, called “The Siren Song of Energy Efficiency,” caught my attention. A handful of leading energy thinkers responded to a question about energy efficiency with a variety of opinions.
Here’s the question:
This is the first in a series of creative reviews of infographics. Next in the series: “How Green is the iPad?”
I am fascinated by infographics. It’s the design geek in me who relishes the challenge of boiling down abstract concepts, ideas, and loads of data into a digestible, all-inclusive visual piece. No matter what the subject matter is, I typically give an
Everyone is talking about Pinterest. If you’re scratching your head thinking: how could this work for my brand? Here are some avenues for you to explore.
Browsing through David Letterman’s archives, you can find some real treasures. Here’s Dave’s “Top Ten Ways I, David Letterman, Am Conserving Energy” from the summer of 1999:
10. Brushing teeth with air conditioner drippings.
As KSVs Director of Digital Strategy I spend my days thinking about how to help KSV’s clients achieve their business objectives through the use of paid, owned, and earned media channels. This has included helping Sugarbush to sell more lift tickets, Acorn to sell more slippers, and helping VSAC increase the post-secondary education aspiration rate of Vermont teenagers.
As we slump through the end of a discouraging ski season here in Vermont (and much of North America), I’m faced with dueling emotions.
On the one hand, I’m disappointed. Powder days were scarce this year. With the rest of the skiers and riders in the Northeast, my eyes were glued to the weather maps for most of the winter, trying desperately to predict where the next few inches would fall. It was exhausting.
No, it’s not about you. At least not all the time. Social media is about one very simple idea: two-way conversation. So, as in any good conversation there is the good conversation opener.
A good conversation opener is not:
Cold nights. Warmer days. The maple sap in Vermont has started to flow.
A decidedly low-tech industry, “sugaring” takes advantage of gravity as the primary force used to collect the sweet sap that gets boiled down to make maple syrup. Any Vermont schoolchild can tell you that it takes approximately 40 gallons of sap to make just one gallon of syrup, which means a lot of fuel is needed.
