--- title: There's No Place Like Home, If You Have One description: There's No Place Like Home, If You Have One image: https://blogs.ksvc.com/hubfs/Imported_Blog_Media/SleepOut1-7.png --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) # There's No Place Like Home, If You Have One Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on March 29, 2012 at 1:10 PM - [Tweet](https://twitter.com/share) ![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/SleepOut1-7.png) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/SleepOut1-6.png)](http://static.squarespace.com/static/540dc9e2e4b0faec24ca8a2c/5416ec00e4b0a15372e6ad62/5416ec04e4b0a15372e6b1c7/1333040921000/SleepOut1.png?format=original) As KSVs Director of Digital Strategy I spend my days thinking about how to help KSV’s clients achieve their business objectives through the use of paid, owned, and earned media channels. This has included helping Sugarbush to sell more lift tickets, Acorn to sell more slippers, and helping VSAC increase the post-secondary education aspiration rate of Vermont teenagers. I recently had an objective of my own—to raise $3,000 for Spectrum Youth & Family services, a Vermont based organization that empowers teenagers and young adults to overcome adversity. The fundraising is part of an event I’ll be participating in tonight called The Spectrum Solidarity Sleep Out, which aims to increase awareness of youth homelessness and to raise funds to help Spectrum ensure that homeless youth have a safe, stable place to stay. Along with 40 other Vermont business leaders, I will be spending a night sleeping outside with nothing but a cardboard box and a sleeping bag. As a participant I was asked to raise $2,000, however after discussions with other participants my competitive nature kicked in and I decided to up my personal goal to $3,000. While I don’t have a wealthy network to tap into, I could achieve my goal by practicing what I preach on how to raise awareness of a need and to get people to take action. I’m very proud to say that I have met my goal! Here’s how I did it: - I started by setting up my [fundraising page](http://www.spectrumsleepout.kintera.org/meghanhaley), which clearly outlines my goal and directs visitors on how they can take action to support me. - I then sent an email to a list of family, friends, and colleagues that I thought would have the ability to support me. The note started with an attention grabbing subject line: ‘I’m going to be homeless…for a night’, and clearly outlined what I was doing, why, and how they could support. - I posted monthly updates to my Facebook page about where I was at with my effort and let people know how they could support. - I shared posts from Spectrum’s Facebook page that I felt would help raise awareness of the need, the event, and my participation. - And in hopes of exceeding my goal I wrote a post for my company blog which included a link for how to donate (HINT: visit [**http://www.spectrumsleepout.kintera.org/meghanhaley**](http://www.spectrumsleepout.kintera.org/meghanhaley)) According to a recent report, approximately 3.5 million Americans, 1.35 million of them children, are likely to experience homelessness in a given year. One federal report shows a 40% increase in the number of juveniles living on their own last year. Thanks to any of you who are able to help! ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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