--- title: EnergyWire | A blog by KSV | Shaina Kaye (4) description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (4) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Shaina Kaye ### Recent Posts ## [Mid-Summer Round Up](https://blogs.ksvc.com/energy-wire/mid-summer-round-up) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 30, 2020 at 11:34 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-brittany-87812.jpg)](https://blogs.ksvc.com/energy-wire/mid-summer-round-up) If there’s one thing we know for certain, it’s that life keeps moving forward. Amidst political barbs, a global pandemic, long overdue social upheaval and a climate crisis, the world keeps on turning.  [Read More](https://blogs.ksvc.com/energy-wire/mid-summer-round-up) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/mid-summer-round-up#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news) ## [Customer Experience, Revisited](https://blogs.ksvc.com/energy-wire/customer-experience-revisited) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 16, 2020 at 3:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/beverage-blog-blogger-1799342.jpg)](https://blogs.ksvc.com/energy-wire/customer-experience-revisited) We’ve said it before, but it bears repeating: you can have a wonderful, purpose-driven mission and a marketing campaign that is creative and perfectly targeted, but if your customer’s experience is lacking everything else is diminished.  [Read More](https://blogs.ksvc.com/energy-wire/customer-experience-revisited) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/customer-experience-revisited#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Four of the Best Ways to Reach Customers at Home this Summer](https://blogs.ksvc.com/energy-wire/reach-customers-at-home) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 9, 2020 at 3:17 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/xps-aJnHSrgSWkk-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/reach-customers-at-home) In “normal” times, pre-global pandemic, getting the biggest ROI out of your marketing budget was undoubtedly a priority. But as we all know, the summer of 2020 is anything but normal.  [With 65% of marketers anticipating a decrease](https://downloads.digitalmarketingdepot.com/CON_2005_ImpCovid19_landingpage_email.html?utm_source=dmd&utm_medium=email&utm_campaign=conductor) to already constrained marketing budgets, brands across industries need to find ways to be more nimble, creative and strategic while also figuring out how to effectively respond to the changing needs of customers living in the midst of an ongoing pandemic and revolutionary social change.  [Read More](https://blogs.ksvc.com/energy-wire/reach-customers-at-home) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/reach-customers-at-home#comments-listing) ## [Industry Expert Interview Series: Matt Daigle, CEO and Founder of Rise](https://blogs.ksvc.com/energy-wire/industry-expert-matt-daigle-rise) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on June 25, 2020 at 3:38 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Matt%20Daigle-Rise.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-matt-daigle-rise) We’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well (and selfishly, gives us the opportunity to talk to some truly incredible people). These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new. [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-matt-daigle-rise) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-matt-daigle-rise#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Using Social Media to Foster Real Change](https://blogs.ksvc.com/energy-wire/social-media-empower-change) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on June 12, 2020 at 1:12 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/IMG_1139.jpg)](https://blogs.ksvc.com/energy-wire/social-media-empower-change) Back in January, we kicked off the year with the first installment of our 2020 Social Media Trends Series, diving into [TikTok and Video](https://blogs.ksvc.com/energy-wire/tiktok-twitter). By April of this year, a lot had changed, and in the second installment of the series, we discussed two trends (["tribes" and the use of stories](https://blogs.ksvc.com/energy-wire/social-media-coronavirus)) to help make the most of social media in the age of the coronavirus. [Read More](https://blogs.ksvc.com/energy-wire/social-media-empower-change) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-empower-change#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Long Weekend Round Up](https://blogs.ksvc.com/energy-wire/long-weekend-roundup) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 21, 2020 at 11:50 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/serg-b-NaaiDPPlXwk-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/long-weekend-roundup) The weather has warmed, the sun is shining and we’re coming up on Memorial Day Weekend, the unofficial start to a summer that, although welcomed, presents uncertainty for many.  [Read More](https://blogs.ksvc.com/energy-wire/long-weekend-roundup) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/long-weekend-roundup#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [5 Ways Clean Energy Will Help Define the New Normal](https://blogs.ksvc.com/energy-wire/new-normal) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 8, 2020 at 11:39 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/electric-windmill-163317.jpg)](https://blogs.ksvc.com/energy-wire/new-normal) As we [mentioned last week](https://blogs.ksvc.com/energy-wire/permission-to-lead), re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits.  [Read More](https://blogs.ksvc.com/energy-wire/new-normal) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/new-normal#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Industry Expert Interview: Patti Doyle, CEO of Rumi Spice](https://blogs.ksvc.com/energy-wire/patti-doyle) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 1, 2020 at 11:28 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/CEO_RumiSpice_Patti%20Doyle.jpg)](https://blogs.ksvc.com/energy-wire/patti-doyle) This month we’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well and selfishly, gives us the opportunity to talk to some truly incredible people. These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new. [Read More](https://blogs.ksvc.com/energy-wire/patti-doyle) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/patti-doyle#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Permission to Lead](https://blogs.ksvc.com/energy-wire/permission-to-lead) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on April 28, 2020 at 8:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/landscape-photography-of-road-and-forest-775203.jpg)](https://blogs.ksvc.com/energy-wire/permission-to-lead) Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life. [Read More](https://blogs.ksvc.com/energy-wire/permission-to-lead) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/permission-to-lead#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Making the Most of Social Media in the Age of the Coronavirus](https://blogs.ksvc.com/energy-wire/social-media-coronavirus) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on April 3, 2020 at 12:57 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/KSC%20Screen%20Time%20April%203.jpg)](https://blogs.ksvc.com/energy-wire/social-media-coronavirus) Back in January, we dove deep into [two of the biggest social media trends](https://blogs.ksvc.com/energy-wire/tiktok-twitter) of 2020: TikTok and the continued rise in popularity of video content. Although it was only two months ago, it feels like a completely different era. A lot has happened in the past two months, and for many businesses, the focus has shifted significantly toward aiding and supporting community members in the uncertain time and future of the coronavirus. [Read More](https://blogs.ksvc.com/energy-wire/social-media-coronavirus) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-coronavirus#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) [Previous](https://blogs.ksvc.com/energy-wire/author/shaina-kaye/page/3) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/author/shaina-kaye/page/5) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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