Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be.
Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, energy efficiency, marketing solutions, program participation, energy marketing, out of home, OOH, creativity, inspiration, sustainability, sustainability marketing, EnergyWire, National Grid
Earlier this week, a few KSV staffers were fortunate enough to attend BLD New England, a day-long conference that brought together B Corps from all over the New England region to connect, collaborate and inspire one another to expand the practice of using business as a force for good. In the lead up to this year’s event, we were honored to be able to put together BLD New England’s promotional video.
Topics: customer experience, future of energy, customer centric, B Corporation, round up, climate change, inspiration, brand value, sustainability, corporate responsibility, social responsibility, sustainability marketing, good energy, company culture, EnergyWire
Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.
Topics: future of energy, customer centric, millennials, renewable energy, round up, climate change, utility of the future, energy revolution, inspiration, sustainability, social responsibility, sustainability marketing, EnergyWire, solar
Topics: utility communications, Utility Marketing, community marketing, customer centric, Energy Wire, energy marketing, social media, social media best practices, content marketing, social media strategy, content marketing strategy, sustainability marketing