Industry Expert Interview: Corinne Prevot, Skida Founder

Posted by Chris Hadgis on March 11, 2024 at 1:13 PM

Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks.  In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful patterns remain her signature.

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Topics: Innovation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Sustainability Marketing, Vermont, Marketing Strategy and Best Practices, Sustainable Brands, Branding

Industry Expert Interview: Jenny Kalanges, VP of Membership at 1% for the Planet

Posted by Shaina Kaye on July 6, 2023 at 1:42 PM

As part of our Industry Expert Interview series, we had the pleasure of speaking with Jenny Kalanges, Vice President of Membership at 1% for the Planet. 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving."

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Topics: B Corporation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice, Sustainable Brands

KSV Strikes Gold

Posted by Chris Hadgis on June 20, 2023 at 3:02 PM

The MUSE Creative Awards is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards. 

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Topics: Energy Efficiency, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Marketing Strategy and Best Practices, Brand Activations

Moving Past Politics to Effectively Communicate on Climate Change

Posted by Energy Wire on January 20, 2023 at 10:00 AM

Climate change, if you haven’t heard, is real1.

As advertisers and brands, it falls on us to do what we can to tell the story of a realistic, more sustainable future. We have a duty to do so responsibly and in a way that not only resonates, but drives people to actually change. And yet, one major hurdle still stands in the way: the continued political polarization of the topic. 

Responsible advertising related to climate change must break through this polarization to reach a wide audience, make sustainability a priority for brands, and continue to shift public opinion.

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Topics: Clean Energy, Climate Change, Branding and Brand Value, Sustainability Marketing, Climate and Social Justice, Sustainable Brands

2022: A Year in Review

Posted by Shaina Kaye on December 22, 2022 at 10:07 AM

As 2022 winds down, we’re joining countless others in a moment (or two) of reflection over a year fueled by forward thinking, positive momentum, and growth. 

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Topics: Innovation, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, Creative, Climate and Social Justice

How We Took A Carbon Footprint Message to the Finish Line

Posted by Energy Wire on December 15, 2022 at 1:25 PM

The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes.

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Topics: Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Creative, Brand Activations

How Regenerative Marketing Can Affect Consumer Culture and Behavior

Posted by Energy Wire on November 29, 2022 at 12:25 PM

In 2021, $284 billion was spent on advertising in the United States. That’s a staggering number, representing a lot of power.

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Topics: Innovation, B Corporation, Clean Energy, Climate Change, Branding and Brand Value, Sustainability Marketing, Creative, B2B marketing, Climate and Social Justice

Messaging for Change in the Age of the Apocalypse

Posted by Energy Wire on October 28, 2022 at 11:33 AM

“Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her New York Times essay “Apocalypse When? Global Warming’s Endless Scroll.”

“From Don’t Look Up to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.”

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Topics: Innovation, B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice, Sustainable Brands

Two Lessons All Brands Can Learn from Clean Beauty

Posted by Energy Wire on August 24, 2021 at 10:00 AM

Today’s consumers are clamoring for the brands they support to be a part of creating a better, more sustainable future. This is readily apparent when it comes to the beauty industry, which after decades of creating countless enemies and being one of many major contributors to the climate crisis, has undergone a period of serious self-discovery and a very public, consumer-driven transformation journey.

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Topics: Customer-Centric Marketing, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, D2C, Marketing Strategy and Best Practices, Sustainable Brands

The Ultimate Consideration for the Ever-Changing Customer Journey

Posted by Shaina Kaye on July 22, 2021 at 10:57 AM

An annual quick Google search will tell you that customers are different. They have different priorities, different concerns and higher expectations. Those differences significantly affect the customer journey, or the total sum of experiences that customers go through when interacting with your company and brand. 

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Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices