Personalization: Customers Say They Want It, But Will They Really Engage?

Posted by Ashley Nicholls on June 23, 2016 at 3:30 PM

“When it comes to personalized information, customers always say they want it. But how long will they actually engage with it? And is it typically the younger customers who are most receptive?”

This was a question (and an important one) that was asked yesterday during an AESP Brown Bag webinar. KSV + Tendril co-hosted the event titled: Leveraging Personalization to Increase Customer Engagement and Satisfaction. (Interested in learning more? Reach out!)

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Topics: Customer Engagement, Customer Insight, Utility Marketing, millennials, Smart Home

Mom’s Power and Impact On Smart Products, Energy Efficiency and The Home.

Posted by Energy Wire on June 17, 2016 at 4:21 AM

“Who run the world? Girls.” - The Great Beyonce Knowles

If you were following the New York Energy Week (#NYEW2016), then you likely followed the Women Disrupting Power panel and the female leaders sharing their experiences and advice to further grow and innovate this exciting space. As a woman-owned business, we thank you for your inspiration!

Beyond the incredible women in this industry, there are also incredible women inside the home, holding power and impact beyond measure.

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Topics: Customer Engagement, Customer Insight, Utility Marketing, Smart Home

Three Steps to Meeting with the CEO of the Home... Your Customer.

Posted by Lauren Bell on June 2, 2016 at 7:19 AM

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Uncategorized, utility communications, Association of Energy Services Professionals, CEO, communications, connected home, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home

The Gap Between the Smart Home and Customer Adoption.

Posted by Lauren Bell on May 26, 2016 at 9:16 PM
WATCH customer video.

For those of you that have been following the 2016 Connections Conference (#CONNUS16), you’re probably feeling a lot like us. Invigorated and inspired.

The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is….

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, connected home, #CONNUS16, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home

Three things 'Smart Home' Brands Can Learn from Apple... and Why.

Posted by Lauren Bell on April 28, 2016 at 4:28 PM
WATCH customer interviews.

The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions.

Who doesn’t want part in that?

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Apple, communications, connected home, energy efficiency, Energy Wire, KSV research, Smart Home

Back to Basics: Three Questions When Marketing Smart Technology.

Posted by Lauren Bell on April 7, 2016 at 7:59 PM

 

WATCH customer video.

 

People are primed to unlock the next level of control within their homes.

As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home

Two Key Questions Customers Ask about Smart Products, Programs and Technology.

Posted by Lauren Bell on March 10, 2016 at 4:53 PM

Customers will not buy or participate if they have questions on a product or program.

They have to understand their investment in order to value it, much less spend time and dollars on it.

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Topics: Customer-Centric Marketing, customer demands, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

What Products Are an Entry Point to Smart Homes for Customers?

Posted by Lauren Bell on March 3, 2016 at 5:34 PM

There are very few things that actually know us. But the things that know us, guide us. Inspire us. Engage us. Allow us to feel victorious and at ease. They can subconsciously change our behaviors, while not flipping our world upside-down. Instead, they enhance it.

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

#SES2016: In the Race for the Smart Home... Is It a Fight for the Customer?

Posted by Lauren Bell on February 25, 2016 at 7:41 PM

“The next big value of unlocking will not be in new products, but will be in the consumers and why they should care.”

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Topics: customer demands, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Intelligent Efficiency, IoT, KSV research, #SES2016, Smart Home, smart products

Three Ways to Engage Customers on SMART Products and Services.

Posted by Lauren Bell on February 18, 2016 at 3:07 PM
WATCH customer video.

We’ve made it. All those years of watching the Jetsons and we’re finally (kind of, almost, sort of) there… if we want to be.

Consumers have the option for SMART solutions for everything, from the car to the thermostat to the lights to the way they power their homes.

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, #SES2016, Shopping Experience, Smart Home, smart products

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