EnergyWire

We talk often about brand awareness. No matter the industry, the product or solution being offered, it’s a simple, omnipresent idea: people cannot buy your products, support your brand or change their behaviors if they are unaware. 

Topics: Customer-Centric Marketing, Customer Engagement, hyper-targeting, future of energy, innovation, customer centric, marketing, marketing solutions, clean energy, sustainability marketing, B2B marketing, authenticity, brand building, coronavirus

The weather has warmed, the sun is shining and we’re coming up on Memorial Day Weekend, the unofficial start to a summer that, although welcomed, presents uncertainty for many. 

Topics: future of energy, round up, sustainability marketing, environment, in the news, BCorp, leadership, authenticity, coronavirus

There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use.

Topics: customer motivations, future of energy, customer centric, market research, research, utility of the future, energy revolution, energy storage, sustainability, consumer research, sustainability marketing, solar, environment, coronavirus

As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits. 

Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, renewable energy, climate change, utility of the future, energy revolution, inspiration, brand value, energy storage, sustainability, social responsibility, sustainability marketing, solar, Creative, wind power, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus

This month we’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well and selfishly, gives us the opportunity to talk to some truly incredible people. These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.

Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, inspiration, brand value, social responsibility, Creative, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus

Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life.

Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, inspiration, brand value, social responsibility, Creative, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus

In the northeastern United States, Halloween 2019 was spooky for all the wrong reasons as major rain and windstorms caused severe flooding and knocked out power for hundreds of thousands of residents.

Topics: future of energy, market research, microgrid, resiliency, battery, energy storage, home batteries, consumer research

The Global Climate Strike. The United Nations Climate Action Summit. Greta Thunberg. And KSV. Like everyone else who felt compelled to rise up, we knew we had to do something. Protests and demonstrations are powerful things, but they only create change in the long-term when people refuse to let go of the conversation. To get people to hang on to their hopes for a better future, we created the KSV climate capsule. A collection of messages from concerned citizens inspired by hope for a better tomorrow.

Topics: future of energy, innovation, clean energy, brand value, sustainability, corporate responsibility, social responsibility, content marketing strategy, sustainability marketing, environment, Climate Summit, UN Climate Summit

We’ve been thinking a lot recently about what things will be like in a hundred years. 

It’s a strange but thought-provoking item to consider.

And while thinking about the next 100 years has started conversations and given us a sense of optimism about the opportunities in front of current and future generations, we cannot help but simultaneously wonder: What about the next 10 years? Five years?

Topics: future of energy, innovation, clean energy, brand value, sustainability, corporate responsibility, social responsibility, content marketing strategy, sustainability marketing, environment, Climate Summit, UN Climate Summit

Earlier this week, a few KSV staffers were fortunate enough to attend BLD New England, a day-long conference that brought together B Corps from all over the New England region to connect, collaborate and inspire one another to expand the practice of using business as a force for good. In the lead up to this year’s event, we were honored to be able to put together BLD New England’s promotional video.

Topics: customer experience, future of energy, customer centric, B Corporation, round up, climate change, inspiration, brand value, sustainability, corporate responsibility, social responsibility, sustainability marketing, good energy, company culture, EnergyWire