Brand Value: The New Box of Chocolates

Posted by Energy Wire on February 14, 2019 at 9:40 AM

Stupid happens.

Read More

Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, Customer Insight, brand value

Disrupt, Innovate, Repeat: A DTECH-Themed Round Up

Posted by Shaina Kaye on February 7, 2019 at 10:30 AM

A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.

Read More

Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, Customer Insight, innovation, DistribuTech, DTECH2019

Get Ready for the Voice Revolution

Posted by Ashley Nicholls on January 31, 2019 at 10:30 AM

 

 

Read More

Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, Customer Insight, voice, MarTech, innovation

Revisit Your Data Nightmares

Posted by Cavan Chasan on January 24, 2019 at 10:30 AM

 

As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection.

At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data.

Read More

Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, data science, metrics, Customer Insight, data

Kill Advertising!

Posted by Energy Wire on January 17, 2019 at 9:45 AM

A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.

Read More

Topics: future of energy, innovation, inspiration, 2019, clean energy, social media, utility of the future, renewable energy, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, creativity, Tesla, energy marketing, Utility Marketing, personalization

Voice, Visualization, and AI: On MarTech and the Future

Posted by Ashley Nicholls on November 29, 2018 at 12:12 PM

 

Read More

Topics: future of energy, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, energy marketing, research, digital transformation, data science, smart products, Smart Home, personalization, connected home, AI, MarTech, innovation

Strategic Electrification and More Lessons from Conference Season

Posted by Harrison Grubbs on November 8, 2018 at 11:00 AM

NEEP, NECEC, NESEA, ACE, VTREV… what do all these abbreviations have in common? They are all the energy-related conferences that KSV sponsored or attended in October. It was Energy Awareness Month, and we celebrated it by making the rounds for conference season.

Read More

Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, millennials, energy revolution, Customer Insight

Forecasting the Future of EVs, Starting with Consumers

Posted by Tucker Wright on November 1, 2018 at 10:45 AM

To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone.

Growth is now accelerating, largely thanks to the success of Tesla’s Model 3. July was the first month on record that EV sales reached 2 percent of market share, doubling the 2017 annual result. But how can the EV market reach scale?

Read More

Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, utilities, millennials, energy revolution, Customer Insight, purchasing behavior, electric vehicles, customer motivations, customer experience

Are Customers Demanding an Energy Revolution?

Posted by Harrison Grubbs on October 25, 2018 at 12:51 PM

   

 

 

 

 

 

 

 

 

The “Utility of the Future” is a buzzword that has been dominating our industry’s publications and conference circuits for the past few years. Many industry thought leaders have published their ideas, and many of these smart ideas include elements of strategic electrification, distributed resources, non-centralized generation, and non-wire alternatives.

Read More

Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, millennials, energy revolution, Customer Insight

OOH - The Marketing Multitasker

Posted by Harrison Grubbs on October 4, 2018 at 10:00 AM

More flexible. More dynamic. More effective.

Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals:

  • Reputation building
  • Loyalty building
  • Education
  • Brand reinforcement
Read More

Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, out of home, OOH

Subscribe to EnergyWire

Recent Posts