September always seems like a magical month. There’s the back-to-school, anything-is-possible feeling of unbridled optimism that never fades, even though we have left school behind and entered into the reality of adulthood, routines, and careers. There are chilly mornings that give way to perfectly sunny and warm afternoons, leaving us uncertain about what to wear for the day, but always grateful for the sunshine as the days shorten little by little. There are the leaves that, at least here in the Northeast, transition to their colorful fall palette, a reminder that Mother Nature knows exactly what she’s doing in spite of the many climate change-related factors working so hard against her.
Today KSV will strike for our planet alongside other local businesses. Monday, we stand for it with the entire world at the UN Climate Action Summit in NYC.
In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.
This year, millennials will overtake baby boomers as the largest living adult generation in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and customer experience in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies?
Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, innovation, customer centric, energy efficiency, marketing solutions, millennials, clean energy, utility of the future, social media, social media best practices, voice, EnergyWire, voice assistants, voice technology
In the past two months, we have attended the AESP, Distributech, AEEEast and NESEA conferences and kept up with all of our GreenTech Media and Utility Dive readings and podcasts. Having been devotees of these industry staples for years, we have noticed a trend that causes us to ask, “Where did energy efficiency go?”
Topics: future of energy, innovation, customer centric, energy efficiency, renewable energy, electric vehicles, clean energy, social media best practices, strategic electrification, 2019, sustainability, demand response, #HPC19
Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.
Topics: innovation, B Corporation, communications, renewable energy, hurricane, natural disaster, round up, electric vehicles, clean energy, climate change, social media best practices, inspiration, 2019, 80x50, sustainability
A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, Utility Marketing, future of energy, innovation, personalization, energy marketing, renewable energy, clean energy, Tesla, utility of the future, social media, creativity, inspiration, 2019
In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, future of energy, innovation, millennials, renewable energy, clean energy, climate change, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, 2019
Welcome back! Hopefully you have returned to work feeling as refreshed and renewed for 2019 as we are at KSV. As Mary mentioned in our last EnergyWire, this year is going to bring a multitude of exciting initiatives to the forefront of our agency.
This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.
Topics: customer experience, utilities, utility, future of energy, innovation, customer centric, connected home, energy efficiency, KSV research, market research, Smart Home, smart products, renewable energy, electric vehicles, clean energy, energy revolution, social media best practices, inspiration, strategic electrification