Photo by Matt Henry on Unsplash 

 

Two big brands, two big mistakes—but no doubt, they’ll overcome.

The path to success is littered with mistakes. Even big brands like Facebook and Tesla have faced challenges in their climb to the top.

But the lesson is that they get back up. And get back at it.

Topics: Utility Communications, Research

 

It’s all about the customers, whether you are an energy services provider or a swanky Swedish furniture company. While we are selling very different things, we can learn a lot from big name brands. 

 

Let's take a look at customer data.

Topics: Utility Communications, Research

Whether you were with us in New Orleans or looking to catch the cliff notes, we have a recap of the best of the best from AESP. With Mardi Gras in the rearview mirror, AESP descended on a city that you’d think would be exhausted from the late nights and the rowdy celebrations – that was not the case – the streets looked alive and busy.

Topics: Utility Communications, Research

AESP’s national conference is around the corner. At KSV, we love seeing people come together to talk, share and learn about sustainable energy. 

For AESP in the past, we’ve focused on customer engagement. We’ve spoken about targeting large C&I customers with native advertising, co-presenting with our client, Erin Motta from National Grid. 

Erin is a senior marketing analyst in the energy product marketing area of National Grid. 

This week, we’re sharing an interview we had with Erin after an AESP gathering that covered some of the questions remaining after the session.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

As we enter into the new year, we’ve taken time to reflect on some of the most important lessons we’ve learned about driving sustainable energy. And we wanted to share a few with you. 

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

What do fried chicken, Santa Claus, and sustainable energy all have in common?

The obvious answer would be nothing. But here’s our take: They each fill a void.

In 1970, the manager of Japan’s first KFC woke in the middle of the night with a business idea. Takeshi Okawara wanted to sell a “party barrel” of fried chicken on Christmas.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto Adweek’s list of most creative agency farewells of the year.

So, he wrote a letter to the “North Pole.”

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

It’s time for another edition of policy, not politics.

Last week we mentioned that Donald Trump signed the NDAA that said, “Climate change is a direct threat to the national security of the United States.”

We talked about how this was a small win for climate change activists because of the fact that the administration didn’t push back on this language being in the act.

Well, another week, another development.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

KSV is a certified B Corp.

Enter buzzwords: mission-driven, values-led.

We see these words on the ‘about’ pages of businesses in all sectors across the globe.

But B Corp could actually be the next major movement for business—Forbes, Inc., Fortune, and Huffpost have all written about it as a movement to watch.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

With the holidays just around the corner, many of us will be heading home to spend time with the ones we love.

So, what does home mean to you? Comfort? Safety? Love?

Now ask yourself, what does it mean to your customers?

Odds are, home is as important to them as it is to you. Home is both a global and unifying concept, and Ørsted is using this human connection to communicate a very important message this holiday season with their Love Your Home campaign.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation