As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits.
Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, renewable energy, climate change, utility of the future, energy revolution, inspiration, brand value, energy storage, sustainability, social responsibility, sustainability marketing, solar, Creative, wind power, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus
It’s been a busy start to the year over in KSV-land.
Channeling our innermost Lizzo, our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year.
Topics: AESP, KSV research, market research, research, energy marketing, renewable energy, grid infrastructure, infrastructure improvement, energy storage, home batteries, consumer research, B2B marketing
Drowning would suck. Freezing to death would also suck. But burning alive as the entire planet watches? Now that's hands-down the suckiest way to die.
Topics: innovation, customer centric, renewable energy, climate change, inspiration, 80x50, sustainability, corporate responsibility, social responsibility, sustainability marketing, EnergyWire, environment, plastic
In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.
Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.
Topics: future of energy, customer centric, millennials, renewable energy, round up, climate change, utility of the future, energy revolution, inspiration, sustainability, social responsibility, sustainability marketing, EnergyWire, solar
In the past two months, we have attended the AESP, Distributech, AEEEast and NESEA conferences and kept up with all of our GreenTech Media and Utility Dive readings and podcasts. Having been devotees of these industry staples for years, we have noticed a trend that causes us to ask, “Where did energy efficiency go?”
Topics: future of energy, innovation, customer centric, energy efficiency, renewable energy, electric vehicles, clean energy, social media best practices, strategic electrification, 2019, sustainability, demand response, #HPC19
Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.
Topics: innovation, B Corporation, communications, renewable energy, hurricane, natural disaster, round up, electric vehicles, clean energy, climate change, social media best practices, inspiration, 2019, 80x50, sustainability
A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, Utility Marketing, future of energy, innovation, personalization, energy marketing, renewable energy, clean energy, Tesla, utility of the future, social media, creativity, inspiration, 2019
In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, future of energy, innovation, millennials, renewable energy, clean energy, climate change, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, 2019