--- title: EnergyWire | A blog by KSV | B Corporation (4) description: B Corporation | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (4) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Permission to Lead](https://blogs.ksvc.com/energy-wire/permission-to-lead) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on April 28, 2020 at 8:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/landscape-photography-of-road-and-forest-775203.jpg)](https://blogs.ksvc.com/energy-wire/permission-to-lead) Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life. [Read More](https://blogs.ksvc.com/energy-wire/permission-to-lead) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/permission-to-lead#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Industry Expert Interview: Rebecca Gildiner, Director of Impact Strategy at Sir Kensington’s](https://blogs.ksvc.com/energy-wire/rebecca-gildiner) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on March 26, 2020 at 9:02 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/B%20Corporation%20Industry%20Expert.jpg)](https://blogs.ksvc.com/energy-wire/rebecca-gildiner) Community and collaboration has been a vital part of KSV’s DNA, but in times like these, community means that much more. We are fortunate enough be a part of several communities, allowing opportunities for connection, brainstorming and collaboration to help inspire great work and constant conversation. [Read More](https://blogs.ksvc.com/energy-wire/rebecca-gildiner) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/rebecca-gildiner#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Business as a Force for Good: B Corp Month Round Up](https://blogs.ksvc.com/energy-wire/bcorp-month-2020) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on March 12, 2020 at 10:05 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/B%20Corporation%20Month.gif)](https://blogs.ksvc.com/energy-wire/bcorp-month-2020) Between the coronavirus, election season chaos and the ongoing climate crisis, there’s a lot to worry about in the news. In spite of this we find ourselves feeling sobered, yes, but also still cautiously optimistic. A huge part of that feeling is the fact that as a certified B Corporation, we are surrounded every day by businesses fighting back against impending doom and gloom, choosing to make a positive difference in the world and in local communities. [Read More](https://blogs.ksvc.com/energy-wire/bcorp-month-2020) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/bcorp-month-2020#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on March 6, 2020 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/BatteryWindow.jpg)](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free [here](https://homebatteries.ksvc.com/ksv/whitepaper/2020/homeowners_batterystorage)! [Read More](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Business as a Force for Good: Our B Corp-Inspired Round Up](https://blogs.ksvc.com/energy-wire/b-corp-roundup) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on June 21, 2019 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/IMG_6665.jpeg)](https://blogs.ksvc.com/energy-wire/b-corp-roundup) Earlier this week, a few KSV staffers were fortunate enough to attend [BLD New England](http://www.bldnewengland.org/agenda.html), a day-long conference that brought together B Corps from all over the New England region to connect, collaborate and inspire one another to expand the practice of using business as a force for good. In the lead up to this year’s event, we were honored to be able to put together BLD New England’s promotional video. [Read More](https://blogs.ksvc.com/energy-wire/b-corp-roundup) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/b-corp-roundup#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Good Energy = Good Business](https://blogs.ksvc.com/energy-wire/good-energy) Posted by [Aimee Frost](https://blogs.ksvc.com/energy-wire/author/aimee-frost) on May 2, 2019 at 10:29 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/KSV%20Patch%20720.jpg)](https://blogs.ksvc.com/energy-wire/good-energy) For over 40 years, KSV’s purpose has been to thrive as a band of thinkers and makers focused on sustainable energy and motivated to do right by humankind. The reason? We know that when “doing good” starts from within, it leads to better work for our clients. [Read More](https://blogs.ksvc.com/energy-wire/good-energy) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/good-energy#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Commitments, Promises & Innovations: Our Spring Energy Round Up](https://blogs.ksvc.com/energy-wire/spring-round-up) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on March 28, 2019 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/dapo-oni-100847-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/spring-round-up) Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine. [Read More](https://blogs.ksvc.com/energy-wire/spring-round-up) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/spring-round-up#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [When the Time Comes, How Do You Ensure Your Customer Chooses YOU?](https://blogs.ksvc.com/energy-wire/power-to-choose-when-the-time-comes-how-do-you-make-sure-your-customer-chooses-you) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on March 18, 2016 at 6:09 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/shutterstock_282541328-300x240-3.jpg)](https://blogs.ksvc.com/energy-wire/power-to-choose-when-the-time-comes-how-do-you-make-sure-your-customer-chooses-you) *Your industry is in the middle of a transformation.* You’re being faced with a lot of hard decisions and “unknowns” - from balancing distributed generation demands, aggressive savings goals and navigating how to partner and lead in the land of connected homes, solutions and technologies. Like it or not, these unknowns are and will continue to evoke only more choices for the customer. Enlying both a challenge and an opportunity. [Read More](https://blogs.ksvc.com/energy-wire/power-to-choose-when-the-time-comes-how-do-you-make-sure-your-customer-chooses-you) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/power-to-choose-when-the-time-comes-how-do-you-make-sure-your-customer-chooses-you#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) [Previous](https://blogs.ksvc.com/energy-wire/topic/b-corporation/page/3) [All posts](https://blogs.ksvc.com/energy-wire/all) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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