Energy Wire

Recent Posts

Native Advertising: A New Step for Online Engagement

Posted by Energy Wire on October 30, 2013 at 10:21 AM

While you may not know it, you see it on your Facebook Timeline every time you scan the page. It’s hidden in plain sight as you scroll through your Twitter Feed. And it’s most likely been integrated into your favorite blog’s stream of posts. 

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Why advertising is like improv

Posted by Energy Wire on October 28, 2013 at 6:58 AM

When I was a kid, I fancied myself an actor. I went to summer theater camps. I was often in character, and I wore costumes on a regular basis. I borrowed classic movies on VHS tape from the library to learn from the experts (including Gone with the Wind many times, which came on something like 10 tapes). And, I took improv classes. 

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Insurance Policies Aren't Storytellers

Posted by Energy Wire on October 23, 2013 at 6:06 AM

Peel back and takeover banners trigger an immediate reaction from me: find the “x” that makes them disappear so I can get to the content I want. Banner ads in general are a nuisance and kind of creepy. The big brother feeling I get when stalked by an advertisement site after site is rather unnerving. 

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Relationships Matter

Posted by Energy Wire on October 14, 2013 at 7:58 AM

Marketing has become all about relationships.  Or rather, marketing has returned to its true roots - relationships.  Big budget marketers understand this and work hard for their reward, while small budget marketers are challenged by this low hanging fruit.
Just look at the automotive marketplace for an example. 

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Big Client. Small Network Market. Channel Catalysts.

Posted by Energy Wire on October 1, 2013 at 7:26 AM

Over the years, we’ve seen a variety of client challenges walk through the door. From creative needs to media planning, we tackle it all. So when one of our big clients presented the challenge to engage a very small network market of customers and prospects with a very specific set of characteristics, we didn’t bat an eye. 

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Changing the Marketing Conversation

Posted by Energy Wire on September 25, 2013 at 5:16 AM

Sustainability in business is one of the most challenging problems of our time, one that is slowly eating away at our societal soul. Not that many of us see this challenge as we are confronted daily by the immediate end of the world being screamed at us, or the pain we suffer when we experience our favorite team losing a game, or our deepest desire for the latest bling. 

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AdWeek's United States of Ad Agencies

Posted by Energy Wire on September 17, 2013 at 5:53 AM
Adweek, we couldn't have said it any better:
 
Every state has "that agency." The one you can't help but admire, or envy. The one where you'd like to work — or if you're lucky, where you do work. The one that's hard to beat. The one that critics moan is overrated. The one that, more often than not, just gets it right.
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Is Your Brand Socially Awkward?

Posted by Energy Wire on September 10, 2013 at 6:42 AM

Is your brand’s social media driven by marketing materials, products, or promotions? Could the content of your social media conversation be copied and pasted from flash banners?  Yes? Then your social strategy isn’t enhancing the perception of your brand or fostering interaction, engagement and relationships. 

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In marketing, mobile is the new black

Posted by Energy Wire on August 29, 2013 at 6:54 AM

We know mobile devices are much more than phones. They’re increasingly used to occupy every moment of free time. Riding on a train? Waiting in line? Have five minutes in between meetings? Your phone is probably in your hands, and you’re probably refreshing your newsfeed, tweeting what you had for lunch, and catching up on the latest news.

Mobile is not the next big thing; it’s the now big thing. A recent study by the Pew Research Center found a whopping 91% of American adults have a cellphone, more than half of which are smartphones (just two years ago, only 35% of cellphones were smartphones). 

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#InBound13 Day 3: I'm an Excellent Driver

Posted by Energy Wire on August 23, 2013 at 4:44 AM

Nate Silver is a genius. I'm pretty sure that this 35 year old could solve most of the world's problems, or at least tell other people how to, through some intense analysis. And perhaps a little time locked in a room with some Cheetos.

He had flowcharts. He talked us through a chess match, and the data behind the computer making the moves. He went from baseball to Bieber in three moves. 

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