--- title: EnergyWire | A blog by KSV | Energy Wire (4) description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (4) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Energy Wire ### Recent Posts ## [Seven Solutions for Selling Energy Efficiency.](https://blogs.ksvc.com/energy-wire/2015/02/19/2015219seven-solutions-for-selling-efficiency-through-utility-programs-lighting-products) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on February 19, 2015 at 8:57 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/img-58.png)](https://blogs.ksvc.com/energy-wire/2015/02/19/2015219seven-solutions-for-selling-efficiency-through-utility-programs-lighting-products) It’s been reported that nearly 1/3 of the global population believe in reducing consumption and are encouraging others to buy from socially and environmentally responsible companies.\* People want their actions and their spending to have a positive impact. They want to make the “right” choice, the “healthy” choice and the “feel good about yourself” choice. [Read More](https://blogs.ksvc.com/energy-wire/2015/02/19/2015219seven-solutions-for-selling-efficiency-through-utility-programs-lighting-products) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2015/02/19/2015219seven-solutions-for-selling-efficiency-through-utility-programs-lighting-products#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) ## [The Connected Customer: The Future of Energy Efficiency?](https://blogs.ksvc.com/energy-wire/2015/02/12/201521223-of-customers-plan-to-buy-connected-technology-by-2019) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on February 12, 2015 at 11:21 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/shutterstock_251781118-2-3.jpg)](https://blogs.ksvc.com/energy-wire/2015/02/12/201521223-of-customers-plan-to-buy-connected-technology-by-2019) Over the last few weeks, we’ve been talking about trends that will mold the future of E.E. marketing. The over-arching theme is connecting and leveraging the customer touch points to create long-term consumer interest and action. ([Six Trends to Mold Successful E.E. Marketing](http://bit.ly/15DHvZD))  [Read More](https://blogs.ksvc.com/energy-wire/2015/02/12/201521223-of-customers-plan-to-buy-connected-technology-by-2019) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2015/02/12/201521223-of-customers-plan-to-buy-connected-technology-by-2019#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [Five Opportunities to Expand the E.E. Conversation with Customers](https://blogs.ksvc.com/energy-wire/2015/02/05/201525five-opportunities-to-expand-the-ee-conversation-with-customers) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on February 5, 2015 at 10:56 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/img-119.jpg)](https://blogs.ksvc.com/energy-wire/2015/02/05/201525five-opportunities-to-expand-the-ee-conversation-with-customers) As a firm focused on marketing energy solutions and long term sustainability, we’re constantly seeking the “secret sauce” to inspiring customers to think, act and buy sustainably. [Read More](https://blogs.ksvc.com/energy-wire/2015/02/05/201525five-opportunities-to-expand-the-ee-conversation-with-customers) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2015/02/05/201525five-opportunities-to-expand-the-ee-conversation-with-customers#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) ## [How to Motivate the E.E. Customer: Financial vs. Non-Financial Benefits](https://blogs.ksvc.com/energy-wire/2015/01/29/2015129how-to-motivate-the-ee-customer-financial-vs-non-financial-benefits) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on January 29, 2015 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/img-48.png)](https://blogs.ksvc.com/energy-wire/2015/01/29/2015129how-to-motivate-the-ee-customer-financial-vs-non-financial-benefits) When we look at the top trends impacting energy efficiency marketing, the conversation around the customer benefits and motivation always rise to the top. The message for so long has been “Lower your energy bill” or “Save energy, save money.” But the conversation is starting to shift. We’re now hearing more and more that **the “non-energy side of energy” is where the real motivation lies.**  [Read More](https://blogs.ksvc.com/energy-wire/2015/01/29/2015129how-to-motivate-the-ee-customer-financial-vs-non-financial-benefits) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2015/01/29/2015129how-to-motivate-the-ee-customer-financial-vs-non-financial-benefits#comments-listing) ## [Six Trends to Mold Successful Energy Efficiency Marketing](https://blogs.ksvc.com/energy-wire/2015/future-of-marketing-six-trends-to-mold-energy-efficiency-marketing-in-2015) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on January 22, 2015 at 11:39 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/shutterstock_205058344-3.jpg)](https://blogs.ksvc.com/energy-wire/2015/future-of-marketing-six-trends-to-mold-energy-efficiency-marketing-in-2015) As an agency focused on marketing energy solutions and long term sustainability, we are constantly seeking the “secret sauce” to inspiring customers to think, act and buy sustainably. But when it comes to energy, the industry is complicated. The customer touch points are many and feel seemingly disconnected. *Let’s think about this...*  [Read More](https://blogs.ksvc.com/energy-wire/2015/future-of-marketing-six-trends-to-mold-energy-efficiency-marketing-in-2015) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2015/future-of-marketing-six-trends-to-mold-energy-efficiency-marketing-in-2015#comments-listing) ## [It's not that customers don't care about energy efficiency...](https://blogs.ksvc.com/energy-wire/2015/01/15/2015115its-not-that-customers-dont-care-about-energy-efficiency) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on January 15, 2015 at 1:59 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/shutterstock_170261702-3.jpg)](https://blogs.ksvc.com/energy-wire/2015/01/15/2015115its-not-that-customers-dont-care-about-energy-efficiency) Through KSV proprietary research, we heard one thing loud and clear: it’s not that customers don’t care about energy efficiency, it’s that energy efficiency isn’t even on their radar. When it comes to environmental concerns, climate change and energy use fall to the bottom of the list.  [Read More](https://blogs.ksvc.com/energy-wire/2015/01/15/2015115its-not-that-customers-dont-care-about-energy-efficiency) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2015/01/15/2015115its-not-that-customers-dont-care-about-energy-efficiency#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) ## [Five Principles for Reaching Customers on Energy Efficiency](https://blogs.ksvc.com/energy-wire/2014/12/17/20141217five-principles-for-reaching-customers-on-energy-efficiency) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on December 17, 2014 at 12:53 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/img-127.jpg)](https://blogs.ksvc.com/energy-wire/2014/12/17/20141217five-principles-for-reaching-customers-on-energy-efficiency) We’re inspired for a new year, a new message and a new normal. But how do we get there? How do we inspire the traditionally unaware into a mindful, educated, accountable and influential user of resources?  [Read More](https://blogs.ksvc.com/energy-wire/2014/12/17/20141217five-principles-for-reaching-customers-on-energy-efficiency) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2014/12/17/20141217five-principles-for-reaching-customers-on-energy-efficiency#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) ## [How to Reach Boomers on Energy Efficiency](https://blogs.ksvc.com/energy-wire/2014/12/11/20141211how-to-reach-boomers-on-energy-efficiency) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on December 11, 2014 at 1:08 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/img-129.jpg)](https://blogs.ksvc.com/energy-wire/2014/12/11/20141211how-to-reach-boomers-on-energy-efficiency) How do Baby Boomers fit in the world of sustainability and energy efficiency? We know these Americans were born between 1946-1964 and that they're the largest generation of Americans born in U.S. history. Today, the oldest Boomers are already in their 60’s. **Why are they relevant to you?**  [Read More](https://blogs.ksvc.com/energy-wire/2014/12/11/20141211how-to-reach-boomers-on-energy-efficiency) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2014/12/11/20141211how-to-reach-boomers-on-energy-efficiency#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) ## [Why Generation X is Critical to Energy Efficiency Programs](https://blogs.ksvc.com/energy-wire/2014/12/03/2014123why-generation-x-is-critical-to-energy-efficiency-programs) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on December 3, 2014 at 11:33 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/img1-103.jpg)](https://blogs.ksvc.com/energy-wire/2014/12/03/2014123why-generation-x-is-critical-to-energy-efficiency-programs) **As roughly 25% of the US population, Gen X represents a smart target for you.** As its members hit the "middle years" buying power is increasing. Combining that with a heavy emphasis on home ownership and generational values that include "benefit-driven" purchases and sustainability, it becomes clear that energy efficiency programs and solutions are relevant for this audience.    [Read More](https://blogs.ksvc.com/energy-wire/2014/12/03/2014123why-generation-x-is-critical-to-energy-efficiency-programs) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2014/12/03/2014123why-generation-x-is-critical-to-energy-efficiency-programs#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) ## [Three Steps for your Media to Effectively Reach Millennials on Energy Efficiency](https://blogs.ksvc.com/energy-wire/2014/11/20/20141120three-steps-for-your-media-to-effectively-reach-millennials-on-ee) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 20, 2014 at 11:51 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/img-150.jpg)](https://blogs.ksvc.com/energy-wire/2014/11/20/20141120three-steps-for-your-media-to-effectively-reach-millennials-on-ee) Millennials spend more time with media than ever. The number of advertisements they are exposed to is overwhelming. They spend approximately 9.5 hours a day or 67 hours a week using media. Knowing this, how do you capture their attention and inspire them to take action?  [Read More](https://blogs.ksvc.com/energy-wire/2014/11/20/20141120three-steps-for-your-media-to-effectively-reach-millennials-on-ee) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2014/11/20/20141120three-steps-for-your-media-to-effectively-reach-millennials-on-ee#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) [Previous](https://blogs.ksvc.com/energy-wire/author/valentineerb/page/3) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/author/valentineerb/page/5) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! Email Subscribe © 2025 KSV [![LinkedIn](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-linkedin-cream-80.png "LinkedIn")](https://www.linkedin.com/company/kelliher-samets-volk/) [![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-twitter-cream-80.png "Twitter")](https://twitter.com/KSVTweets) [![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/11/icon-facebook-cream-80.png "icon-facebook-cream-80")](https://www.facebook.com/ksv.agency) [![Instagram](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-instagram-cream-80.png "Instagram")](https://www.instagram.com/ksv.agency/) [Privacy Policy & Cookies](https://www.ksvagency.com/privacy-policy/) [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-cream-640.png "KSV")](https://www.ksvagency.com) ![X](https://www.ksvagency.com/wp-content/uploads/2020/12/icon-x-cream-70-50.png "X") What We Do [Work](https://www.ksvagency.com/work/) [Blog](https://blogs.ksvc.com/energy-wire) Who We Are [About](https://www.ksvagency.com/about/) [Careers](https://www.ksvagency.com/careers/) [Contact](https://www.ksvagency.com/contact/)