Energy Efficiency's Biggest Failure...

Posted by Lauren Bell on January 14, 2016 at 11:21 PM

“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, energy efficiency, Intelligent Efficiency, marketing solutions

The Customer POV: Adapting to Inefficiencies vs. Seeking E.E. Solutions

Posted by Lauren Bell on November 5, 2015 at 2:45 PM
WATCH customer video.

Did you know that one third of customers’ go to resource for home-related issues are their friends and family?*

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, customer POV, utility communications, Utility Marketing, energy efficiency, Home Improvement, marketing solutions, program participation

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