In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, future of energy, innovation, millennials, renewable energy, clean energy, climate change, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, 2019
Personalization is no longer just a customer demand, but an expectation. IBM reports:
- 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.
- 60% spend more with retailers that use behavioral data to create relevant offers.
Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utilities, utility, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation
Customers are demanding more and more from every product and service they buy and use.
Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Uncategorized, utility communications, Association of Energy Services Professionals, CEO, communications, connected home, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home
For those of you that have been following the 2016 Connections Conference (#CONNUS16), you’re probably feeling a lot like us. Invigorated and inspired.
The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is….
“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”
We've been talking to consumers all over the country about buying appliances:
- The process.
- How they handle it.
- What they look for.
- How they relate it to energy efficiency.
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, energy efficiency, ENERGY STAR, Energy Wire, Home Improvement, KSV research, Shopping Experience
Utility customers are getting more and more demanding. And utility executives should be grateful for it.
That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention
The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions.
Who doesn’t want part in that?
Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal.
Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, industry expert, KSV research, marketing, Mary Stewart
People are primed to unlock the next level of control within their homes.
As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."
Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home