“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”
“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
We've been talking to consumers all over the country about buying appliances:
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
Utility customers are getting more and more demanding. And utility executives should be grateful for it.
That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices
Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Industry Expert Interviews, Research, Marketing Strategy and Best Practices
Seasoned energy efficiency executive Mary Stewart has joined the KSV team as director of strategic partnerships and principal.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
“The future always is and always was the simple decisions we make today.” -Step up and Power Down California
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices
Your industry is in the middle of a transformation. You’re being faced with a lot of hard decisions and “unknowns” - from balancing distributed generation demands, aggressive savings goals and navigating how to partner and lead in the land of connected homes, solutions and technologies.
Like it or not, these unknowns are and will continue to evoke only more choices for the customer. Enlying both a challenge and an opportunity.
Topics: Customer-Centric Marketing, Utility Communications, B Corporation, Energy Efficiency, Research, Branding and Brand Value, Marketing Strategy and Best Practices
What do you do for your customers? What do you provide?
Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
Well, AESP. You did it again. 4 days. 900 industry professionals. Impressive speakers. New innovations. And Starbuck’s coffee at the ready…
People are leaving Phoenix re-inspired and hyper-focused on one thing: the customer.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
The smart home is here. But are we ready?
Customers are demanding more from every product and service they buy and use. They want more options and information.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation