Through KSV proprietary research, we heard one thing loud and clear: it’s not that customers don’t care about energy efficiency, it’s that energy efficiency isn’t even on their radar.

When it comes to environmental concerns, climate change and energy use fall to the bottom of the list. 

We’re inspired for a new year, a new message and a new normal.

But how do we get there? How do we inspire the traditionally unaware into a mindful, educated, accountable and influential user of resources? 

How do Baby Boomers fit in the world of sustainability and energy efficiency? We know these Americans were born between 1946-1964 and that they're the largest generation of Americans born in U.S. history. Today, the oldest Boomers are already in their 60’s. Why are they relevant to you? 

As roughly 25% of the US population, Gen X represents a smart target for you. As its members hit the "middle years" buying power is increasing. Combining that with a heavy emphasis on home ownership and generational values that include "benefit-driven" purchases and sustainability, it becomes clear that energy efficiency programs and solutions are relevant for this audience.   

Millennials spend more time with media than ever. The number of advertisements they are exposed to is overwhelming. They spend approximately 9.5 hours a day or 67 hours a week using media. Knowing this, how do you capture their attention and inspire them to take action? 

As marketers, we’re able to track everything we put out into the ether. So most of the time we tag just that in order to provide clients every impression, click, visit, open, like, follow, share… the list goes on.

Interesting though that what matters most are not campaign results by the click, but overall customer satisfaction scores and annual kWh saved. These are the real measures in which prove you successful, or not.