Last week at the BECC Conference in Baltimore, KSV had the great honor and privilege of being asked to speak on three different topics.
Last week at the BECC Conference in Baltimore, KSV had the great honor and privilege of being asked to speak on three different topics.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Hello from Baltimore!
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
We're headed to BECC this week, with a trio of KSVers speaking on personalization in communications, the voice of the customer, what we've learned from 2 years of EnergyWire, and my talk on Millennials and why Smart Utilities are Engaging them.
(Are you headed to BECC? Get in touch! Can't go? Reach out and we'll send you a sneak preview of our presentations).
And to tee up a great week of thinking and learning, we had one of our very own millennials here at KSV write a special EnergyWire on demand response, and why it is a perfect fit for millennials.
Yeah, that's right, we've got millennials who are so into energy that they write us blogs on demand response.
Meet Lindsey McCabe: She's a millennial. A Sr. Project Manager specializing in Trade Ally, C&I and Small Business Marketing. AND, she's newly fascinated with demand response.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
Last week we introduced you to customers who were kind enough to talk to us about energy, their homes and businesses, efficiency and renewables, and communication in the first of a 2 part KSV POV Video Series.
And we've saved the best for last.
(Well, not last really, we've saved the best for... SECOND!).
This week, we'll take a look at the second video and the last 2 of our Top 5 Takeaways from this KSV POV Video Series. (Miss the first video and takeaways? Check them out here.)
Worth noting: all of the customers featured in this video are customers of a single utility.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices
And in this two part video series, shot this summer, we asked people a series of questions about energy, energy efficiency and renewables, utility communications and their preferences.
Worth noting: all of the customers featured in this video are customers of a single utility.
This week, we'll be sharing the first video and the first 3 of our Top 5 Takeaways from this KSV POV Video Series. Tune in next week for the next two takeaways and the next video in this series.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices
All decision making is emotional.
As marketers, we know that to get someone to act, you must inspire a feeling.
Even for B2B marketing.
And yet, so often we see marketing, particularly in the energy category, that is hyper-rational, fact-focused, and often loaded down with product or program details.
Does 0% financing inspire a feeling in you?
We didn't think so.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices
And yesterday, we co-presented on this topic with our partner from National Grid at AESPs Brown Bag webinar "Learn How Hyper-Targeting Drives Business Results". We specifically presented on a test we did in Brooklyn and Staten Island, the lessons we learned, and how we are deploying those insights into a new demonstration project in MA: demand response.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices
EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.