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Is Digital Transformation the Biggest Challenge Companies Are Facing Today?

Posted by Ashley Nicholls on August 25, 2016 at 10:19 PM
Today we met with an energy company who is undergoing a digital transformation, and they wanted to talk to us about the intersection of customer experience and user experience. 
 
 
We presented our 2016 annual proprietary research, and some opportunities that we had identified for them, and the conversation and prep got us thinking: is digital transformation the biggest challenge that companies are facing today?
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Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices

The Future of Energy: 3 Lessons from 2 Companies

Posted by Ashley Nicholls on August 17, 2016 at 10:30 PM

This week we had the privilege of meeting with a couple of great companies to talk about the future of energy.

 

(This image is from @gapingvoid. We love Hugh.)

The first company we met with is an international consultancy focused on innovation and redefining what it means to be an energy company.
 
The second: a smart and innovative large company whose primary product is insurance (well, they have a lot of products and services, but you get the idea), and guess what they wanted to talk about?
 
Energy and Innovation. The Connected Customer.
Big Data and Customer Experience.
 
Digital Transformation.
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Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Clean Energy, Marketing Strategy and Best Practices

Communities, Pizza & Energy: 3 Lessons on Grassroots Marketing and the Power of Community

Posted by Ashley Nicholls on August 11, 2016 at 10:30 AM

Communities are the very foundation of a society.

Interesting to think about, right?

Communities are the places we live, work and play. The places we shop for groceries. The schools our children go to. And within those communities are micro-communities. Networks of people. People who all share the same favorite lunch spot. Who all use the same dentist. Networks of new moms. Of retirees. And, over the past decade, networks of folks with ever more niche tastes.

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Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Marketing Strategy and Best Practices, Audience Segmentation

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EnergyWire

EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers.

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