KSV research shows that Americans view energy efficiency positively. In fact: 86% of homeowners believe the world will be better off because of energy efficiency. 82% believe energy efficiency can help America’s energy independence. 72% believe energy efficiency can reduce emissions and delay climate change.
On top of that, 75% of homeowners expect big impact from energy efficient products and services in as little as five years. (FIVE years!) YET....
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
In KSV’s newest national survey, 78% of Hispanic homeowners are interested in making their homes use less energy. (That is 10% higher than the interest level of African Americans, and almost 20% higher than that of Caucasians.)*
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research
85% of homeowners want visual information, an in-depth dashboard of their energy consumption. 52% state that they would change their behavior from the ability to better understand and visualize the way they are powering their homes.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
“We need to stop interrupting what people are interested in... be what people are interested in.” – Craig Davis
Have you ever looked up the definition for “energy efficiency”? Well if you do, you’ll find no definition on Dictionary.com...
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
As marketers, we’re constantly challenging ourselves to think differently (and more humanly) about energy efficiency – to remove ourselves from the daily grind of heating and cooling programs, product rebates and financing offers. How can we approach participation from a truly customer-centric perspective? How do we start a movement that inspires action across audiences? How do we get people to care about living an efficient life?
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
83% of research participants correlate “energy efficiency” with a long and uncertain payback period. Upfront cost is the #1 barrier when it comes to E.E. participation.*
What does this mean for us? The majority of customers hear this regularly used term, energy efficiency, and stop listening. It means that the visions triggered by ‘energy efficiency’ are of new heat pumps, fancy refrigerators and MONEY.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
It’s been reported that nearly 1/3 of the global population believe in reducing consumption and are encouraging others to buy from socially and environmentally responsible companies.* People want their actions and their spending to have a positive impact. They want to make the “right” choice, the “healthy” choice and the “feel good about yourself” choice.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
Over the last few weeks, we’ve been talking about trends that will mold the future of E.E. marketing. The over-arching theme is connecting and leveraging the customer touch points to create long-term consumer interest and action. (Six Trends to Mold Successful E.E. Marketing)
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Media Strategy and Best Practices, Smart Technology
As a firm focused on marketing energy solutions and long term sustainability, we’re constantly seeking the “secret sauce” to inspiring customers to think, act and buy sustainably.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency
Through KSV proprietary research, we heard one thing loud and clear: it’s not that customers don’t care about energy efficiency, it’s that energy efficiency isn’t even on their radar.
When it comes to environmental concerns, climate change and energy use fall to the bottom of the list.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency