What do you do for your customers? What do you provide?

Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research

Well, AESP. You did it again. 4 days. 900 industry professionals. Impressive speakers. New innovations. And Starbuck’s coffee at the ready…

People are leaving Phoenix re-inspired and hyper-focused on one thing: the customer.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research

The smart home is here. But are we ready?

Customers are demanding more from every product and service they buy and use. They want more options and information.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation

WATCH customer video.

"Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry's greatest failure, arguably, is tied to how products and services are framed and sold to customers." - Green Tech Media

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices

“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices

2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Media Strategy and Best Practices, Marketing Strategy and Best Practices

“When you’re renovating a house… it’s like drinking from a fire hose. It’s so much decision fatigue… If there is something better we can do, we can think about that in step two." 

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices

WATCH customer video.

Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices, Audience Segmentation

"I ought to put it in the back of my truck, take it to [my utility] and dump it in their driveway, since they have no other solution for me," says one customer.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research

WATCH customer video.

"Energy Efficiency" vs. "Home Improvement."

While 60% of homeowners enjoy taking on DIY home improvement projects, they’re overwhelmed when asked about energy efficiency. 

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency