Topics: Utility Communications, Social Media Strategy and Best Practices, Content Marketing
In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.
Topics: Utility Communications, Innovation, Clean Energy
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Creative, Electrification, Marketing Strategy and Best Practices
Earlier this week, a few KSV staffers were fortunate enough to attend BLD New England, a day-long conference that brought together B Corps from all over the New England region to connect, collaborate and inspire one another to expand the practice of using business as a force for good. In the lead up to this year’s event, we were honored to be able to put together BLD New England’s promotional video.
Topics: Customer-Centric Marketing, B Corporation, Clean Energy, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice
If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?
Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Branding and Brand Value
Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, In the News, Audience Segmentation, Climate and Social Justice
Join us in picturing this:
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Marketing Strategy and Best Practices
Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.
Topics: Innovation, B Corporation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Inspiration, Sustainability Marketing, In the News, Electrification, Climate and Social Justice
We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Inspiration
A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.
Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Innovation, Clean Energy